# Durable Backpack Coolers Yeti's Hopper Backflip Soft Cooler Can Withstand Any Type of Weather By Madison Mackay | Published 2018-05-24 | Updated 2018-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/backflip-soft-cooler References: [gearpatrol](https://gearpatrol.com/2018/05/24/yeti-hopper-backflip-save-20-percent/) & [backcountry](https://www.backcountry.com/yeti-hopper-backflip-24l-soft-cooler?irgwc=1&ircid=5311&irpid=10078) Designed to fix the issues with hauling a heavy cooler while traveling, the new Yeti Hopper Backflip Soft Cooler is a [soft alternative with back straps](https://www.trendhunter.com/trends/ninja-frostvault-go). The new product features the same insulation that is trusted to keep items chilled in a regular cooler, as well as a DryHide Shell that works in collaboration with a HydroLop zipper to make sure every user is comfortable and dry while carrying it. The exterior is [rugged and durable](https://www.trendhunter.com/trends/yeti-ranchero) enough to withstand any type of weather with a flip-top opening, making it leakproof and spillproof. Each cooler offers a simple carrying system and added handles that are all adjustable to fit perfectly every time. Yeti's new Hopper Backflip Soft Cooler is a unique option that simplifies [camping, hiking and picnicking](https://www.trendhunter.com/trends/coleman-pro-coolers). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Soft Coolers:** The durable backpack coolers trend is creating opportunities for soft cooler designs that are portable and easy to carry. - **Weather-resistant Materials:** The use of weather-resistant materials in backpack coolers presents innovative possibilities for products that can withstand various outdoor conditions. - **Adjustable Carrying Systems:** The trend of adjustable carrying systems in backpack coolers opens up potential for customizable and comfortable carrying solutions for outdoor enthusiasts. ### Who This Affects Most - **Outdoor Gear:** The durable backpack coolers trend is impacting the outdoor gear industry, prompting the development of innovative products that cater to outdoor activities. - **Travel and Leisure:** The rise of durable backpack coolers presents opportunities for the travel and leisure industry to offer convenient and efficient cooling solutions for travelers and outdoor enthusiasts. - **Consumer Goods:** The demand for durable backpack coolers creates a disruptive innovation opportunity for consumer goods companies to develop versatile and durable products that meet consumer needs. ## Related on Trend Hunter - [Durable Suitcase-Style Coolers](https://www.trendhunter.com/trends/yeti-roadie.md) - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Miniaturized Outdoor Cooler Designs](https://www.trendhunter.com/trends/yeti-daytrip-coolers.md) - [Aquatic Hydration Backpacks](https://www.trendhunter.com/trends/allweather-backpack.md) - [Insulated Day Trip Coolers](https://www.trendhunter.com/trends/yeti-daytrip.md) - [Rugged Soft Coolers](https://www.trendhunter.com/trends/soft-cooler1.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md) - [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md)