# Folk Art-Inspired Wallpapers Backdrop Unveils Its Newest Eye-Catching Wallcovering Collection By Niko Pajkovic | Published 2022-07-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/backdrop References: [design-milk](https://design-milk.com/backdrops-new-wallcoverings-are-made-for-the-modern-maximalist/?utm_source=feedly&utm_medium=webfeeds) & [backdrophome](https://www.backdrophome.com/?utm_source=pepperjam&utm_medium=affiliate&utm_campaign=43737&clickId=4029854194)  Direct-to-consumer paint brand Backdrop, which is known for its [well-curated collections](https://www.trendhunter.com/trends/2025-color-collection), has announced the release of its second-ever [wallcovering capsule](https://www.trendhunter.com/trends/defined-momentum) titled 'Backdrop 2.' The new collection delivers a range of maximalist patterns and designs, all of which draw inspiration from folk art and nature. One standout offering is 'Gambit,' a wallcovering that intends to mimic the appearance and feel of a colorful hand-tiled wall. Meanwhile, 'Superbloom' borrows design elements from California's blooming wildflowers, whereas 'Reptilla' offers a contemporary twist on the traditional flora and fauna-themed embroidery common to folk art. In addition, Backdrop is offering its new line of wallcoverings in [customizable colors](https://www.trendhunter.com/trends/doodleface); shoppers will be able to choose from over 50 shades when picking their ideal wallpaper. Image Credit: Backdrop ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 44% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Folk Art-inspired Wallpapers:** Opportunities for traditional interior design companies to break into the direct-to-consumer wallcovering market by creating their own lines of folk art-inspired wallpapers. - **Maximalist Patterns and Designs:** Opportunities for creatives to develop new designs and patterns within the maximalist trend to expand the market's options. - **Customizable Wallpaper Colors:** Opportunities for technology companies to develop new software or apps that allow consumers to create and customize their own wallpaper designs. ### Where This Applies - **Interior Design:** Interior design companies could take advantage of the popular maximalist pattern trend inspired by folk art design to offer new products to the market. - **Paint and Wallpaper:** Paint and wallpaper companies could offer customizable options, as Backdrop has, to allow buyers to have more personalized interior design options. - **Technology:** Technology companies could create new services or products, such as software or apps, which allow buyers to experiment with different customizable wallpaper designs and colors. ## Related on Trend Hunter - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Painting-Inspired Wallpaper Series](https://www.trendhunter.com/trends/portals-collection.md) - [Statement Wall Covering Collections](https://www.trendhunter.com/trends/el-muro.md) - [Uniquely Designed Artistic Wallpapers](https://www.trendhunter.com/trends/artistic-wallpaper.md) - [Graphic Wallpaper Capsules](https://www.trendhunter.com/trends/immersive-surfaces.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Fashionable Wall Coverings](https://www.trendhunter.com/trends/fashionable-wall-coverings.md) - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Colorful Wallpaper Collections](https://www.trendhunter.com/trends/carte-blanche.md)