# In-Room Conversation Tools Clubhouse Launched the 'Backchannel' Messaging Platform By Grace Mahas | Published 2021-07-15 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/backchannel References: [socialmediatoday](https://www.socialmediatoday.com/news/clubhouse-launches-backchannel-messaging-platform-to-extend-in-room-conve/603348/) & [joinclubhouse](https://www.joinclubhouse.com/blog/introducing-backchannel) [Clubhouse](https://www.trendhunter.com/trends/amp) recently debuted the 'Backchannel' messaging platform as a way to extend users' conversation beyond live rooms and audio chats. The direct messaging service offers both 1:1 and group chat, and an optional second inbox for message requests. The Backchannel feature will allow users to discuss their rooms in real-time, meaning if the user is a speaker, they can chat with their co-host, or as a listener, chat with other audience members. In addition, speakers can receive questions from the audience via text or say thank you to someone who has sent a payment, plan events, and more. Since many users have been using third-party tools to facilitate conversations, the new feature will help Clubhouse boost engagement and connection. Image Credit: Clubhouse ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Extended Chat Platforms:** Clubhouse's Backchannel feature offers both 1:1 and group chat to extend conversations beyond live rooms and audio chats. - **Real-time Room Chatting:** Clubhouse's Backchannel feature allows speakers and listeners to discuss rooms in real-time. - **In-app Messaging Services:** Clubhouse's Backchannel feature provides an in-app messaging service for users to facilitate conversations. ### Where This Applies - **Social Media:** The Backchannel feature in Clubhouse can revolutionize the way social media networking occurs. - **Audio-only Platforms:** The implementation of Clubhouse's Backchannel feature can generate new ways for audio-only platforms to provide chat communication services. - **Messaging Apps:** Clubhouse's Backchannel feature can be a disruptive innovation to messaging apps by providing a dedicated space for audio conversations. ## Related on Trend Hunter - [Discussion-Oriented Social Features](https://www.trendhunter.com/trends/substack-chat.md) - [Newsletter App Messaging Upgrades](https://www.trendhunter.com/trends/substack-4.md) - [Interactive Social App Networks](https://www.trendhunter.com/trends/substack-2.md) - [Community-Focused Social Features](https://www.trendhunter.com/trends/community-chats.md) - [Group-Centric Social Media Platforms](https://www.trendhunter.com/trends/chatter-social.md) - [Customizable Live Chats](https://www.trendhunter.com/trends/airbug.md) - [Community-Building Social Features](https://www.trendhunter.com/trends/openchat.md) - [Workplace Chat Organizing Solutions](https://www.trendhunter.com/trends/clickup-chat.md) - [Broadcast-Like Social Channels](https://www.trendhunter.com/trends/broadcast-channels.md)