# Shell-Inspired Backpacks Personalized Isaburo City123 Rucksack is Perfect for Commuters By Tao | Published 2009-01-31 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/backback-of-the-future-by References: [dynamism](http://www.dynamism.com/isaburo_rucksack.shtml#Product=isaburo_rucksack) Japanese leather goods company Isaburo utilizes bygone craftsmanship in their modern designs, and their City123 Rucksack is a perfect example of this harmony. The bags are made from [exotic leather](https://www.trendhunter.com/trends/leather-bags) and are hand-stitched together atop a PVC shell. Isaburo’s bags are completely made to the customer’s specifications--for this reason, a personalized City123 Rucksack will take about a month to make. They’re easily used as a [carryall, messenger back, traditional backpack](https://www.trendhunter.com/trends/mercurius), or modern briefcase. **Implications** - Consumers in modern society are constantly on the go. Products that promote efficiency appeal to those who want to complete their responsibilities in a timely manner. Companies could generate more revenue if they focus on this type of design in all their items. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 41% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Personalized Leather Accessories:** Companies could consider offering personalized leather accessories with unique designs to appeal to consumers who want a personal touch. - **Convertible Bags:** Creating versatile bags that could serve as a carryall, messenger back, traditional backpack, or modern briefcase in response to consumers' on-the-go lifestyles is an innovation opportunity. - **Exotic Leather Products:** Using luxury materials such as exotic leather in creating products could appeal to consumers who are willing to pay a premium for exclusive, high-quality goods. ### Where This Applies - **Fashion:** Fashion companies could explore incorporating versatile, personalized leather accessories into their collections that cater to consumers' on-the-go lifestyles. - **Travel:** The travel industry could create innovative luggage designs that offer multiple functions and personalized features to consumers who prioritize efficiency and convenience in their trips. - **Luxury Goods:** Luxury goods companies could leverage exotic leather materials to create high-end products that cater to consumers seeking exclusive, premium items. ## Related on Trend Hunter - [Samurai-Inspired Dynamic Backpacks](https://www.trendhunter.com/trends/randoseru.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Full-Grain Leather Backpacks](https://www.trendhunter.com/trends/rmfr-edc.md) - [Suitcase-Inspired Traveler Backpacks](https://www.trendhunter.com/trends/rimowa-travel-backpack.md) - [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md) - [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md)