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# Pop Culture Logo Parodies
This Back to the Future T-Shirt Shows Marty McFly as the Jordans Jumpman

By Charlotte Joyce Kidd | Published 2015-10-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-the-future-tshirt
References: [sneakernews](http://sneakernews.com/2015/10/19/you-need-this-marty-mcfly-jumpman-t-shirt/) & [ilthy](http://www.ilthy.com/collections/all/products/air-mcfly)

This funny [Back to the Future t-shirt](https://www.trendhunter.com/trends/capsule-tee) perfectly combines two of the biggest pop cultural moments of the 1980s into one piece of apparel.

The hilarious pop cultural mash-up shows Marty McFly, protagonist of the cult classic Back to the Future movies, as the [Nike](https://www.trendhunter.com/trends/panda-dunk-tshirts) Air Jordans jumpman logo. Doing the splits with his arms outstretched and holding his iconic hoverboard, Marty McFly looks just like the classic Nike logo. The now-famous jumpman logo was first created in 1984, based on the silhouette of Michael Jordan in an actual photo in LIFE magazine. The first Back to the Future film was created just a year later, in 1985. Both come together in this 80s pop culture-inspired apparel.

A huge quantity of Back to the Future products are being released on October 21st, 2015, which is the day that Marty McFly arrived in the future in the film.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 88% | Activity: 92% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Pop Culture Mash-ups:** There is an opportunity to create humorous and clever parodies featuring iconic pop culture symbols.
- **Nostalgia Fashion:** There is a lucrative opportunity to market fashion items inspired by classic movies and TV shows.
- **Celebrity Branding:** There is an opportunity to feature celebrities and their iconic brands in apparel designs.

### Who This Affects Most

- **Fashion and Apparel:** There is an opportunity for fashion brands to capitalize on the popularity of pop culture mash-ups and nostalgic designs.
- **Entertainment:** There is an opportunity for entertainment companies to leverage their iconic properties and partner with fashion brands to create unique products.
- **Marketing and Advertising:** There is an opportunity for marketing agencies to create engaging campaigns that feature clever and humorous pop culture parodies.

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