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# McFly DVD Cases
The Back to the Future Trilogy by John Nguyen Comes in a Sweet Package

By Michael Hines | Published 2010-01-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-the-future-trilogy
References: [behance.net](http://www.behance.net/Gallery/Back-To-The-Future-DVD-Packaging/386699)

The Back to the Future trilogy is being released and it comes in some epic packaging by John Nguyen. This new package is an [actual working clock](https://www.trendhunter.com/trends/triaxial-numechron-clock)! Hmm, I wonder what a clock tower has to do with this movie series?

It has everything to do with it! The Back to the Future trilogy packaging also comes with [three gears](https://www.trendhunter.com/trends/triarch), each representing each year of time travel. Peep the gallery if you want to see some close ups of this cleverly designed container by John Nguyen. You know you do.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 30% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Packaging:** The use of packaging that serves an additional purpose beyond containing the product, such as a working clock, presents opportunities for brands to engage with consumers in innovative and memorable ways.
- **Theme-oriented Packaging:** Creating packaging designs that are intricately themed to reflect the essence of a particular movie or product can enhance the consumer experience and generate excitement.
- **Functional Design Elements:** Incorporating functional design elements, such as gears that represent specific aspects of a product or brand, can add value and visual appeal to packaging.

### Where This Applies

- **Film and Entertainment:** The film and entertainment industry can explore the concept of interactive packaging to enrich the connection between movies, merchandise, and fans.
- **Consumer Goods:** Consumer goods companies can leverage theme-oriented packaging to create unique and immersive experiences for their products, generating excitement and fostering brand loyalty.
- **Design and Packaging:** The design and packaging industry can incorporate functional design elements into their creations, providing brands with opportunities to showcase innovation and captivate consumers.

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