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# Time-Travelling Taxis
Nooka Transforming Back to the Future Delorean into Yellow Cab

By Jonathon Brown | Published 2012-11-30 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-the-future-delorean
References: [ufunk.net](http://www.ufunk.net/insolite/new-york-deloeran-taxi/) & [nooka](http://www.nooka.com/)

This Back to the Future [Delorean](https://www.trendhunter.com/trends/delorean-concept) turned New York yellow cab is the creation of fashion brand Nooka.

As a representation of the company's futuristic take on everyday items, it customized the car made famous in the 1985 science fiction adventure comedy film featuring Michael J Fox and Christopher Lloyd. The Delorean gained mass recognition for its inclusion in the movie, but was the only model produced by the company John DeLorean's [DeLorean Motor Company](https://www.trendhunter.com/trends/delorean-motor-company).

In the movie, the Delorean is essentially a time travelling machine that sends Doc back in time and then back to the future. Imagine a cab that could actually bend time and get across mid-town traffic in the blink of an eye: now that would be magical! Nooka is known for its futuristic art approach to everyday items like watches, wallets, eyewear and belts.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 81% | Activity: 92% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Futuristic Transportation:** Adapting iconic movie cars with modern features, such as time travel, can pave the way for future transportation innovations.
- **Customized Vehicles:** Companies can differentiate themselves by customizing vehicles to provide an unforgettable customer experience and ultimately increase brand loyalty.
- **Nostalgia Marketing:** Leveraging nostalgic elements in marketing campaigns, such as iconic movie cars, can attract and engage consumers on an emotional level.

### Who This Affects Most

- **Transportation:** Incorporating futuristic features in transportation, such as time travel, can disrupt the industry and potentially revolutionize the way people commute.
- **Automotive:** The use of customization and nostalgia marketing in the automotive industry can attract younger generations and set new standards in the car buying experience.
- **Fashion:** Fusion of fashion and automobile industries can open up opportunities for creative collaborations and innovative product designs.

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