# Film Franchise-Themed Apparel Zavvi's Back to the Future Collection Celebrates the Cult Classic By Amy Duong | Published 2021-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-the-future-collection References: [hypebeast](https://hypebeast.com/2021/4/zavvi-unveils-limited-edition-back-to-the-future-collection-release-info) Online retail label Zavvi introduces its new Back to the Future collection that is full of [limited edition designs](https://www.trendhunter.com/trends/wicked-collection) that celebrate the [cult classic film](https://www.trendhunter.com/trends/back-to-the-future-menu). There are two pieces of apparel including a black tee and a mustard yellow hoodie that is detailed with the iconic Back to the Future logo right at the front. The hoodie also has a schematic design of the signature Delorean on the rear. The capsule also features footwear with the help of Akedo -- the duo creates [handmade sneakers](https://www.trendhunter.com/trends/fun-ghostbusters-sneakers) that are custom with every order made. It is a hi-top silhouette with canvas materials and a black colorway. It boasts a tonal rubber toe cap detailed with the Delorean print in an all-over design. Image Credit: Zavvi ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 8% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Apparel:** Creating limited edition apparel featuring cult classic films and franchises is a growing demand for fans of pop culture. - **Custom Sneaker Design:** Creating unique handmade sneakers to match limited edition apparel lines could open opportunities for customization in the fashion industry. - **Nostalgic Fashion:** Revisiting classic films and adding them into fashion lines can attract niche consumers with a passion for nostalgia. ### Where This Applies - **Fashion Retail:** Partnering with film studios to create limited edition apparel lines is a new way to bring in niche markets for established fashion brands. - **Pop Culture Merchandising:** Creating unique and compelling merchandise for iconic films and franchises is an opportunity for the entertainment industry to expand their reach. - **Custom Sneaker Design:** Offering custom designed handmade sneakers can attract a new consumer base in the fashion industry, potentially leading to new collaborations and partnerships. ## Related on Trend Hunter - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md) - [Film-Inspired Sneaker Capsules](https://www.trendhunter.com/trends/et-series.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Paranormal Cartoon Apparel](https://www.trendhunter.com/trends/journal-standard-2.md) - [Retro Cinema Collectibles](https://www.trendhunter.com/trends/lightup-delorean-popcorn.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Comedic Sci-Fi Sneakers](https://www.trendhunter.com/trends/fun-ghostbusters-sneakers.md) - [Cult Film-Inspired Graphic Tees](https://www.trendhunter.com/trends/capsule-tee.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md)