# Post-Summer Skincare Campaigns Rodan + Fields' Back to Skin Inspires a Seasonal Reset By Laura McQuarrie | Published 2025-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-skin References: [prnewswire](https://www.prnewswire.com/news-releases/rodan--fields-declares-september-18-as-back-to-skin-day-with-national-campaign-to-reset-skincare-routines-post-summer-302559529.html) & [rodanandfields](https://www.rodanandfields.com/en-us/)  Making the most of summer—sun, sweat, and late nights included—even with mindful care, can take a toll on skin, and to help people hit reset and refresh their routines for the start of a new season, Rodan + Fields has declared September 18th "Back to Skin Day." Created to kick off the Back to Skin campaign, this occasion invites people to pause, reflect and [switch up their routines](https://www.trendhunter.com/trends/bubble-skincare-spotlights) as needed with the support of the brand's dermatologist-backed tips, recommended products, and educational content. With the arrival of fall, the needs of the skin change. "As [humidity drops and temperatures cool](https://www.trendhunter.com/trends/weather-typing), skin requires richer hydration and targeted treatments to maintain a healthy barrier," says Dr. Faranak Kamangar, member of the [Rodan + Fields Dermatology Advisory Board](https://www.trendhunter.com/trends/hydra-mask-gel-cream). ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 85% | Activity: 88% | Freshness: 51% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Skincare Resets:** The increasing popularity of seasonal skincare resets offers opportunities for brands to innovate with adaptive product lines tailored to changing environmental conditions. - **Dermatologist-backed Campaigns:** Campaigns endorsed by dermatologists are gaining traction, highlighting the potential for collaborations between skincare brands and professionals to enhance credibility and consumer trust. - **Educational Skincare Initiatives:** There's a growing trend of skincare brands providing educational resources, presenting a chance to integrate digital platforms that facilitate personalized skincare education. ### Where This Applies - **Skincare:** The skincare industry is rapidly evolving with an emphasis on personalized and seasonally adjusted products aimed at addressing varied skin needs throughout the year. - **Health and Wellness:** Health and wellness sectors are increasingly incorporating skincare as a component of holistic well-being, paving the way for innovative solutions that focus on skin health and lifestyle integration. - **Digital Content Platforms:** The rise of digital content platforms that augment consumer education in skincare practices offers new avenues for businesses to engage with tech-savvy audiences through interactive content. ## Related on Trend Hunter - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Skincare Well-Being Campaigns](https://www.trendhunter.com/trends/selfcare-awareness-day.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Scientific Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-break-the-rules.md) - [Long-Term Bodycare Campaigns](https://www.trendhunter.com/trends/skinsurance.md) - [Pumpkin-Inspired Skincare Products](https://www.trendhunter.com/trends/pumpkininspired-skincare.md) - [Smoothing Retinol Products](https://www.trendhunter.com/trends/derm-correxion.md) - [Climate Condition-Informed Skincare Routines](https://www.trendhunter.com/trends/weather-typing.md)