# Hip Student Commercials Old Navy's Back to School Shopping Ad Stars the Funny Julia Louis-Dreyfus By Laura McQuarrie | Published 2015-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-school-shopping References: [adsoftheworld](http://adsoftheworld.com/media/tv/old_navy_pictureday) & [oldnavy](http://www.oldnavy.com/) Although Julia Louis-Dreyfus has appeared in several comical Old Navy commercials in the past, this new [back to school shopping](https://www.trendhunter.com/trends/backtoschool-shopping) commercial from the clothing retailer is her best one yet. The ad called 'Picture Day' features the female actress as a parent who is completely out of touch with what kids actually want. This is proven on several occasions, especially when her son gripes about being sent to picture day wearing a full suit and tie. Hilarity ensues when the overbearing mother addresses a group of cool youths dressed from head-to-toe in [affordable Old Navy fashion](https://www.trendhunter.com/trends/old-navy-x-anna), who share some of the incredible deals that the retailer is now offering, such as [jeans for students](https://www.trendhunter.com/trends/sydney-sweeney-1) for only eight dollars, as well as adult jeans for less than $20. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Comedic Brand Collaborations:** Opportunity for brands to collaborate with popular comedians to create entertaining and memorable commercials. - **Authentic Parent-child Relationships:** Creating advertisements that portray relatable parent-child dynamics can resonate with consumers. - **Affordable Fashion for Students:** Demand for budget-friendly clothing options for students, creating opportunities for retailers to offer stylish and affordable items. ### Industries Being Reshaped - **Retail:** Retail brands can leverage comedic collaborations with celebrities to effectively market their products. - **Fashion:** The fashion industry can tap into the trend of affordable student fashion by offering stylish and budget-friendly options. - **Advertising:** Advertising agencies can focus on creating authentic parent-child relationships in commercials to attract consumers. ## Related on Trend Hunter - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md) - [Back-to-School Fashion Collections](https://www.trendhunter.com/trends/uniqlo-backtoschool.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Low-Cost Back-to-School Promotions](https://www.trendhunter.com/trends/dollar-general-backtoschool.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md)