# Nostalgic Food Delivery Promotions Foodora's Back to School Promotion Recreates Lunchbox Favorites By Ell Smith | Published 2017-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-school-promotion References: [newswire](http://www.newswire.ca/news-releases/back-to-school-with-foodora-food-delivery-service-brings-back-your-lunchbox-favourites-with-a-twist-641407723.html) & [instagram](https://www.instagram.com/p/BYGkovLAFnW/?taken-by=foodora_ca) On-demand food delivery service 'Foodora' has unveiled a new back-to-school promotion, which is offering a specialized menu to Torontonians who miss the simple pleasures of packed lunches. The [nostalgia-inducing promotion](https://www.trendhunter.com/trends/backtoschool-snack1) features exclusive, [limited-edition menu items](https://www.trendhunter.com/trends/care-bears-share-menu) that are reminiscent of childhood lunchbox favorites. Some of the specialty menu items include a crispy waffle grilled cheese, a tuna bagel complete with a side of pop and chips or a DIY sushi-pizza lunch kit. The [classic twists](https://www.trendhunter.com/trends/mcdonaldland-meal) on these Canadian lunchtime favorites invite consumers to walk down memory lane with access to these timeless, old-school treats. In addition to the lunchbox favorites, the brand will be launching a contest in which one lucky university or college student will be eligible to win free lunch for a year. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Food Delivery:** Opportunity for food delivery services to tap into nostalgia by offering specialized menus with classic lunchtime favorites. - **Limited-edition Menu Items:** Creating exclusive, limited-edition menu items that recreate childhood lunchbox favorites for a sense of nostalgia and exclusivity. - **Contests and Giveaways:** Hosting contests and giveaways, such as the chance to win free lunch for a year, to engage and reward customers. ### Where This Applies - **Food Delivery Services:** Food delivery services can capitalize on the nostalgia trend by creating specialized menus with nostalgic lunchtime favorites. - **Restaurant Industry:** Restaurants can create limited-edition menu items that recreate childhood lunchbox favorites to attract customers seeking nostalgic dining experiences. - **Marketing and Promotions:** Opportunities for companies to host contests and giveaways to engage customers and build brand loyalty. ## Related on Trend Hunter - [Nostalgic Snack Ranges](https://www.trendhunter.com/trends/nostalgic-snacks.md) - [Revived 90s Lunch Kits](https://www.trendhunter.com/trends/lunchables-lunch-kits.md) - [Free CPG Pizza Promotions](https://www.trendhunter.com/trends/goodpizza.md) - [Decade-Celebrating QSR Meals](https://www.trendhunter.com/trends/throwback-meal.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Back-to-School Burger Promotions](https://www.trendhunter.com/trends/deliveroo-students-boost-burger.md) - [Nostalgic QSR Menus](https://www.trendhunter.com/trends/throwback-menu.md) - [Delivery-Only Macaroni Restaurants](https://www.trendhunter.com/trends/kd-pepup-shop.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md)