# Grandma Styling Pranks SPC's Back to School Prank Styles Students in Outrageous Clothes By Laura McQuarrie | Published 2014-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-school-prank References: [facebook](https://www.facebook.com/SPCCard) & [spccard](https://www.spccard.ca/realstudentproblems) Since a lot of students are now shopping for Fall school clothes, SPC (Student Price Card) set up a [back to school prank](https://www.trendhunter.com/trends/backtoschool-shopping) to show how easy it is to create a memorable look. The stunt involved building hype for an exclusive event at a mall that featured 'Styles by Millie.' For the event, several teens were invited to be personally styled by Millie herself, who they were informed was an [eccentric Parisian professional stylist](https://www.trendhunter.com/trends/asos-inspired-by). Millie gave directions to a shop assistant through a headset, creating outrageous outfits for the kids that none of them really seemed to be fond of. At the end, it's revealed that the master stylist is really just a [grandma](https://www.trendhunter.com/trends/grandmas-couch-2-rivalry-lo) played by Eileen Sword. This prank ties in with SPC's #RealStudentProblems social campaign for students to share their woes throughout the school year. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Prank Styling:** Opportunity for brands to create unique and memorable experiences by pranking customers with different styling choices. - **Influencer Marketing:** Potential for brands to collaborate with eccentric personalities, like grandma stylists, to create viral marketing campaigns and generate buzz. - **User-generated Content:** Brands can leverage campaigns like #RealStudentProblems to encourage students to share their experiences and create authentic content for social media. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to incorporate prank styling methods and create unique shopping experiences for customers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop creative campaigns utilizing influencer marketing and prank-based strategies to captivate audiences. - **Social Media Platforms:** Platforms can explore partnerships with brands to promote user-generated content campaigns, like #RealStudentProblems, to attract and engage a younger audience. ## Related on Trend Hunter - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Youth Intern Social Stunts](https://www.trendhunter.com/trends/intern-social-stunt.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md)