# Premium Bundle Footwear Programs Clarks' Back To School Collection Offers a Price Freezing Benefit By Amy Duong | Published 2024-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-school-collection-2 References: [clarks](https://www.clarks.com/en-gb/school-shoes)  Clarks presents its Back To School Collection, which readies kids and parents for the upcoming school year in style. In addition to the designs, the brand is also offering a price freeze option to ensure that the shoes will remain at 2023 pricing with a reduction of prices at 33% from the Back To School Collection. The brand continues to aid preparations with the 'buy together save together' bundle -- parents can save £10 off a pair of kid's footwear when they purchase black kids' school shoes. Knowing that the school kids will be growing out of their sizes, there is a 'fit guarantee' service where they can come and exchange them for a new pair at no charge within three months of their fitting in-store. Image Credit: Clarks ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 43% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Price-freezing Benefits:** Brands are adopting price-freezing strategies to offer customers financial stability despite market fluctuations. - **Bundle Savings Programs:** Companies are incentivizing bulk purchases through bundled savings, driving consumer value and increasing sales volume. - **Fit Guarantee Services:** Retailers are enhancing their customer satisfaction by providing fit guarantees, ensuring size replacements at no additional cost. ### Sectors Adopting This - **Footwear:** The footwear industry is innovating with price-freezing and fit guarantee services to attract budget-conscious parents. - **Retail:** Retail businesses are leveraging bundle deals and financial assurance programs to boost consumer confidence and loyalty. - **Children's Apparel:** Children's apparel brands are focusing on growth-oriented services like fit guarantees to accommodate the rapid growth of their young customers. ## Related on Trend Hunter - [Back-to-School Footwear Collections](https://www.trendhunter.com/trends/deichmann-back-to-school-range.md) - [Comfortable Spring-Forward Footwear](https://www.trendhunter.com/trends/clarks-offers-spring-comfort.md) - [Comfort-Centric Ultra-Stylish Footwear](https://www.trendhunter.com/trends/ultrastylish-footwear.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md) - [Back-to-School Fashion Collections](https://www.trendhunter.com/trends/uniqlo-backtoschool.md) - [Puffed Collaborative Premium Footwear](https://www.trendhunter.com/trends/martine-rose-and-clarks.md)