# Inclusive Disability Campaigns This Back to School Campaign Stars Young Models with Disabilities By Laura McQuarrie | Published 2015-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-school-campaign References: [popsugar](http://www.popsugar.com/moms/Back--School-Campaign-Stars-Kids-Down-Syndrome-38143177) & [changingthefaceofbeauty.org](http://changingthefaceofbeauty.org/) As a photographer and a mother of a young daughter with Down syndrome, Katie Driscoll was determined to create a [back to school campaign](https://www.trendhunter.com/trends/backtoit-campaign) that celebrates diversity in advertising, particularly with children who have disabilities. Since Driscoll is responsible for co-founding a nonprofit called Changing the Face of Beauty, the #ImGoingBackToSchoolToo campaign was quickly set up. The charming back to school ads star four-year-old Cora Slocum, who has Down syndrome, as well as a group of other young girls who live with a [range of disabilities](https://www.trendhunter.com/trends/disability-inclusions). The empowering school campaign makes it possible for a more diverse range of people to identify with what is presented in the media. In addition to individuals and organizations leading these initiatives, it's also promising to see a shift from big names in the fashion industry on diversity in advertising. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Inclusive Advertising:** Creating inclusive campaigns that celebrate diversity, particularly among individuals with disabilities, presents a disruptive innovation opportunity in the advertising industry. - **Empowering Representation:** Promoting empowering representation in media equips marginalized groups with visibility and fosters inclusive storytelling, offering a disruptive innovation opportunity in the media and entertainment industry. - **Shifting Fashion Industry:** The fashion industry's increasing focus on diversity in advertising signifies a disruptive innovation opportunity for fashion brands to embrace inclusivity and redefine beauty standards. ### Who This Affects Most - **Advertising:** The advertising industry can leverage inclusive campaigns to create disruptive innovation opportunities that challenge traditional beauty standards and embrace diversity. - **Media and Entertainment:** The media and entertainment industry can seize disruptive innovation opportunities by promoting empowering representation and inclusive storytelling. - **Fashion:** The fashion industry can embrace disruptive innovation opportunities by shifting towards more inclusive advertising campaigns and redefining beauty standards. ## Related on Trend Hunter - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Down Syndrome Awareness Campaigns](https://www.trendhunter.com/trends/powerful-national-awareness-campaign.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Inclusivity-Centric Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-survey.md) - [Inclusive Barbie Dolls](https://www.trendhunter.com/trends/barbie-doll-with-down-syndrome.md) - [Inclusive Driving Campaigns](https://www.trendhunter.com/trends/inclusive-driving-campaign.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md)