# Back to Blue Children of Rock Legends Share Their Creative Philosophy with Gap (SPONSORED) By Trend Hunter | Published 2013-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-blue References: [youtube](http://www.youtube.com/user/Gap) & [facebook](https://www.facebook.com/gap) This behind-the-scenes video from Gap's latest TV campaign features Alexa Ray Joel, daughter of Billy Joel. Here she shares how being brought up in a musical family and her classical training helped form her unique style. In the second behind-the-scenes video, George Harrison's son, Dhani Harrison, shares his love for the blues roots of rock 'n roll music, which he has in common with his father. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 95% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Musical Heritage Influence:** Opportunity to create products and experiences that celebrate and incorporate the musical heritage of iconic rock legends. - **Unique Styling Techniques:** Potential to explore and develop new styling techniques that blend classical training with contemporary fashion trends. - **Blues Revival:** Room for innovation in bringing back the blues roots of rock 'n roll music and infusing it into modern music and culture. ### Where This Applies - **Fashion and Apparel:** Chance to create clothing lines that showcase the fusion of classical music and contemporary fashion. - **Music and Entertainment:** Opportunity to develop new music genres or experiences that blend classical and modern music styles. - **Marketing and Advertising:** Potential to create unique ad campaigns that highlight the influence of musical heritage on individual creativity and style. ## Related on Trend Hunter - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Musician Mentoring Programs](https://www.trendhunter.com/trends/musician-mentoring.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)