# Relaunched Inclusive Minimalist Apparel American Apparel's Back To Basics Campaign Marks a Revival By Amy Duong | Published 2018-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/back-to-basics-campaign References: [highsnobiety](https://www.highsnobiety.com/p/american-apparel-back-to-basics-campaign/) & [global.americanapparel](http://global.americanapparel.com/en/) Simplistic fashion label American Apparel is making a comeback following its buyout by Gildan, and is announcing it through the [Back To Basics campaign](https://www.trendhunter.com/trends/backtoit-campaign). Last year, the label was bought out due to a mass decline in sales and was forced into bankruptcy. American Apparel returns this year for Spring/Summer 2018, focusing on staple silhouettes as per usual. In addition to the new campaign, there is a highlighted focus on inclusiveness. The brand emphasizes diversity and [body positivity](https://www.trendhunter.com/trends/normform) with its new campaign -- casting a diverse group of models found through social media channels. The returning pieces center around matching tracksuits, a selection of denim tops and bottoms, swim apparel, underwear, dresses, trousers and dress shirts. The label also brings back its [archival pieces](https://www.trendhunter.com/trends/oshkosh-reissued-collection) such its color-blocked t-shirts, hoodies, fisherman sweaters and zip-up sweaters. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Fashion:** Opportunity to disrupt the fashion industry by prioritizing diversity and body positivity in advertising and product offerings. - **Simplistic Staples:** Opportunity to disrupt the fashion industry with minimalist designs and staple silhouettes that appeal to a wide audience. - **Revitalizing Archival Pieces:** Opportunity to disrupt the fashion industry by bringing back popular archive designs with a modern twist. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to embrace inclusivity and minimalist designs in their collections. - **Advertising:** Opportunity for advertisers to promote diversity and body positivity in their campaigns. - **E-commerce:** Opportunity for online retailers to offer a wide range of minimalist, staple fashion items to target a broad customer base. ## Related on Trend Hunter - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Cost-Conscious Clothing Campaigns](https://www.trendhunter.com/trends/primark-never-basic-campaign.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Affordable Inclusive Minimal Clothing](https://www.trendhunter.com/trends/adaptive-clothing-1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Limited Heritage-Honoring Apparel](https://www.trendhunter.com/trends/unique-clothing-warehouse.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)