# Back Scratcher Collections Bearback Helps Individuals Reach Where They Can’t By Kalin Ned | Published 2022-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/back-scratcher-collection References: [getbearback](https://getbearback.com/en-ca/collections/all)  This back scratcher collection is extensive and impressive. Bearback is a company that specializes in helping individuals relieve itches, apply sunscreen, or relieve muscle tensions in areas that they can’t reach without a little help. The brand markets its products as the “[Swiss Army](https://www.trendhunter.com/trends/victorinox-pocketknives) knife for your back.” Bearback’s core product is the Bearback Back and Body Care System which includes a “perfectly curved 17’’ handle,” made out of premium quality materials. The handle can accommodate interchangeable tools, including a dry brush for exfoliation and lymphatic care, a [massage roller for muscle relief](https://www.trendhunter.com/trends/massage-gun-extender), a lotion applicator for lotions and medications, and a scratcher for “the ultimate scratching experience.” As part of its extensive back scratcher collection, Bearback also offers a [Bearbark Pet Scratcher and Grooming Toy](https://www.trendhunter.com/trends/coral-scratcher). Image Credit: Bearback ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 61% | Activity: 23% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Personal Care Tools:** Bearback's back scratcher collection offers a variety of personal care tools that can be combined with their flagship product, presenting opportunities for expanding the line. - **Multifunctional Products:** Bearback's products are marketed as a multifunctional solution for back and body care, inspiring opportunities to innovate other products with multiple uses. - **Pet Grooming Tools:** Bearback's Bearbark Pet Scratcher and Grooming Toy represents a trend in pet grooming tools that aid pet owners with their animals' grooming needs. ### Industries Being Reshaped - **Personal Care:** Bearback's back scratcher collection and line expansion opportunities can benefit the personal care industry. - **Consumer Goods:** Bearback's multifunctional solutions and unique back scratcher collection presents an opportunity for innovation in the consumer goods industry. - **Pet Care:** Bearback's Bearbark Pet Scratcher and Grooming Toy expand the pet care industry's trend of creating gadgets and tools to help pet owners with various aspects of pet care. ## Related on Trend Hunter - [Naturally Hygienic Back Scrubbers](https://www.trendhunter.com/trends/back-scrubber.md) - [Powered Body Scrubbers](https://www.trendhunter.com/trends/sonic-scrubber.md) - [Plant-Based Itch-Alleviating Solutions](https://www.trendhunter.com/trends/dont-scratch-that.md) - [Itch-Reducing Pet Supplements](https://www.trendhunter.com/trends/happy-scratch.md) - [Accessible Skincare Gadgets](https://www.trendhunter.com/trends/handsfree-lotion-applicator.md) - [Silicone-Crafted Body Scrubbers](https://www.trendhunter.com/trends/manscaped-the-body-buffer.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Pre-Shower Body Brushes](https://www.trendhunter.com/trends/the-skinny-confidential.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md)