# Rolling Back Massaging Tools The Back Rac Alleviates Pain and Improves Posture By Mishal Omar | Published 2017-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/back-rac References: [kickstarter](https://www.kickstarter.com/projects/860462238/back-rac-back-pain-relief-acupressure-massage-heal?ref=category) With millions of people around the world working all day at laptops and computers, [poor posture](https://www.trendhunter.com/trends/necklife) and all its negative consequences is increasingly common -- and it's an issue that the Back Rac seeks to address. The tool comes in the form of eight [rolling wheels](https://www.trendhunter.com/trends/orbital-massage) that are to be used against walls or on the ground. Consumers are able to roll their backs along the Back Rac, which claims to put the spine back in a neutral position -- since most people tend to hunch without even realizing it. The tool also functions as a [massager, hitting pressure points](https://www.trendhunter.com/trends/massage-gun-extender) like a professional masseuse would, but at a much lower cost. The Back Rac would be well-suited for office workers and athletes, or generally healthy people who tend to deal with tension along their spines. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Improving Posture:** The Back Rac addresses the increasing issue of poor posture caused by prolonged computer use, presenting opportunities for products and solutions that improve posture. - **Affordable Massage Tools:** The Back Rac functions as a cost-effective massager, highlighting the demand for affordable massage tools that can provide relief and relaxation. - **At-home Wellness Solutions:** The Back Rac offers a convenient at-home solution for relieving tension and promoting spinal alignment, opening the door for innovative products and services that support overall wellness. ### Where This Applies - **Office Supplies:** The Back Rac can be positioned as an office essential for improving posture and preventing back pain among office workers. - **Fitness and Sports:** The Back Rac can find applications in the fitness and sports industry as a tool for athletes to maintain proper spine alignment and prevent injuries. - **Wellness and Relaxation:** The Back Rac can be marketed within the wellness industry as an affordable and accessible at-home massage and relaxation tool. ## Related on Trend Hunter - [Massaging Spinal Decompression Devices](https://www.trendhunter.com/trends/back-stretcher-release-set.md) - [Head Support Workout Devices](https://www.trendhunter.com/trends/wheeled-headrest.md) - [Adjustable Handheld Muscle Rollers](https://www.trendhunter.com/trends/muscle-roller.md) - [Posture-Fixing Devices](https://www.trendhunter.com/trends/break.md) - [Powered Muscle Massager Rollers](https://www.trendhunter.com/trends/chirp-wheel-pro.md) - [Back Pain-Alleviating Braces](https://www.trendhunter.com/trends/cayatch-posture-corrector.md) - [Posture Correction Tools](https://www.trendhunter.com/trends/neckfit1.md) - [Cradling Alignment Back Supports](https://www.trendhunter.com/trends/lumbar-back-support.md) - [Posture Correcting Prone Cushions](https://www.trendhunter.com/trends/comfort-space.md)