# Social Media Backsides The 'Back of a Webpage' Series Showcases Behind-the-Scenes of Sites By Carly Foy | Published 2011-04-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/back-of-a-webpage References: [whitezine](http://www.whitezine.com/en/graphic/back-of-a-webpage.html) & [backofawebpage.tumblr](http://backofawebpage.tumblr.com/) The graphic illustrated series 'Back of a Webpage' by designers/art directors Josephine Yatar and Jeff Lam have created quite literally, the reverse side of popular sites. Yatar and Lam created these to showcase what goes on from behind-the-scenes. Of course, the series is unrealistic but that's what makes it unique. The [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) backing shows tiny little Twitter birds flying around, bringing changed statuses to the top of the newsfeed. My personal favorite is the [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) back, which pokes fun at the profile photo. The viewer can assume that the front side of the profile photo showcases a man from his waist up, clothed. But in actuality, on the backside the viewer literally sees his backside as he is sans pants. The Back of a Webpage series showcases pure creativity while having fun at social media's expense. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Humorous Web Design:** The Back of a Webpage series showcases an opportunity to inject humor and creativity into web design. - **Reverse-engineering Visualization:** The Back of a Webpage series highlights an opportunity to visualize and explain complex systems in a simple and engaging way. - **Behind-the-scenes Content:** The Back of a Webpage series demonstrates an opportunity to showcase behind-the-scenes processes and operations in a unique and interesting way. ### Where This Applies - **Web Design:** The Back of a Webpage series points to an opportunity to innovate and differentiate web design by incorporating creative and humorous elements. - **Visualization:** The Back of a Webpage series presents an opportunity to create compelling visualizations of complex systems for a variety of industries, including data analytics and supply chain management. - **Social Media:** The Back of a Webpage series can inspire social media marketers to create behind-the-scenes content that is both informative and entertaining. ## Related on Trend Hunter - [Secondary Social Media Features](https://www.trendhunter.com/trends/flipside.md) - [Creative Experiment Sites](https://www.trendhunter.com/trends/worldsworstwebsitelol.md) - [AI-Aided Social Networks](https://www.trendhunter.com/trends/befake-ai-social-network.md) - [Visual Design Tools](https://www.trendhunter.com/trends/textbehind.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Secondary Social Profile Features](https://www.trendhunter.com/trends/flipside-1.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Simplified Social Platforms](https://www.trendhunter.com/trends/happy-feed1.md) - [Absurd Content Feeds](https://www.trendhunter.com/trends/absurd-content.md)