# Bachata Fast Food Ads This McDonald's Ad Attempts to Lure Hispanic Customers By Rahul Kalvapalle | Published 2015-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bachata-mcdonalds-ad References: [huffingtonpost](http://www.huffingtonpost.com/entry/leslie-grace-mcdonalds_55ad3a03e4b065dfe89ee9b9) & [youtube](https://www.youtube.com/watch?list=PLKkYatWHDPasRAQvahdIaK53Lrm0SHSfP&v=gW6bFcawSzg) This [McDonald's](https://www.trendhunter.com/trends/mcdonalds-mexico) ad uses a popular Hispanic personality to target one of the USA's most important marketing demographics. The ad, created specifically for Spanish-language television, features Dominican-American singer Leslie Grace, also known as the Princess of Bachata. The ad depicts Grace hanging out at a McDonald's and seemingly suffering from a case of writer's block, when an employee encourages her to look around for some inspiration. What ensues is a full-on [Broadway](https://www.trendhunter.com/trends/chazmo-the-musical)-style musical number with Grace singing and dancing her way through a remixed version of the song "Solita Me Voy". Rather than harping about McDonald's food, this ad focuses on a more lifestyle-oriented message to promote the restaurant chain. This McDonald's ad is only its latest to be skewed towards a specific cultural demographic. The chain has previously won awards for its Hispanic-targeting advertisements. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Multicultural Advertising:** Opportunity for companies to create ads that cater to specific cultural demographics, like the Hispanic community in the US. - **Lifestyle-oriented Advertising:** Opportunity for companies to promote their brand through a message that aligns with the lifestyle of their targeted audience. - **Celebrity Marketing:** Opportunity for companies to collaborate with popular personalities to target specific demographics, like McDonald's use of Leslie Grace to target Hispanic customers. ### Industries Being Reshaped - **Fast Food Industry:** Opportunity for fast food companies to create culturally specific ads to target different demographics. - **Advertising Industry:** Opportunity for advertising companies to create more personalized and culturally specific ads to cater to diverse audiences. - **Music and Entertainment Industry:** Opportunity for musicians and other entertainment personalities to expand their reach through endorsements and collaborations with companies targeting specific demographics. ## Related on Trend Hunter - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [QSR Summer Pop-Ups](https://www.trendhunter.com/trends/mcdonalds-mexico.md) - [Spanish Tex-Mex Menus](https://www.trendhunter.com/trends/grand-mcextreme.md) - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md)