# Bodacious Coffee Bean Branding Bach Espresso Packaging Has a Simplistically Youthful Design Scheme By Michael Hemsworth | Published 2013-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bach-espresso References: [thedieline](http://www.thedieline.com/blog/2013/3/18/bach-expresso.html) & [coatsdesign.co.nz](http://www.coatsdesign.co.nz/) Espresso is often associated with older generations, but Bach Espresso takes a more youthful approach to packaging that is likely to draw in a younger generation. Featuring [bold colors and laid-back illustrations](https://www.trendhunter.com/trends/whimsical-coffee), the [packaging is designed](https://www.trendhunter.com/trends/retail-coffee-packaging) by the Coats Design company in New Zealand and totally exudes the carefree lifestyle that natives to the island express. When I think of espresso, images of mature individuals sipping the stuff on patios and in the company of friends is what comes to mind. It's interesting -- and refreshing -- to see a a brand like Bach Espresso that is attempting to break down that perceived notion and help make the dark beverage more appealing to younger consumers looking for a caffeine fix. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Youthful Espresso Packaging:** Creating espresso packaging designs with a youthful and bold aesthetic to attract younger consumers. - **Breaking Stereotypes in Coffee Branding:** Challenging traditional perceptions of coffee consumption by creating packaging that appeals to a wider demographic. - **Expressing Carefree Lifestyle Through Design:** Using packaging design to evoke a sense of ease and laid-back lifestyle associated with coffee consumption. ### Industries Being Reshaped - **Packaging Design:** Exploring innovative designs that can transform the image and appeal of products like coffee through branding. - **Coffee and Beverages:** Finding new ways to target and engage with younger consumers through branding and product offerings. - **Consumer Goods:** Examining how a shift in packaging design can disrupt traditional perceptions and drive consumer interest in different age groups. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md)