# Bacardi's Exotic New Flavour Dragonfruit & Raspberry Breezer By Bianca | Published 2007-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bacardis-exotic-new-flavour-dragonfruit-raspberry-breezer References: [bacardibreezer](http://www.bacardibreezer.ca) Just in time for BBQ season, [Bacardi](https://www.trendhunter.com/trends/mango-chile-flavored-rum) has launched a new flavour for its line of Breezers. The exotic [Raspberry and Dragonfruit flavour](https://www.trendhunter.com/trends/dragon-fruit-series) will be sure to kick your next backyard shindig up a notch or two! For those who don't know, dragonfruits come from the pitaya cactus. The exotic plant grows in Central and South America as well as South East Asia. They can also be referred to as dragon pearls or strawberry pears. The electric pink orbs are vibrantly accented with neon green spikes. Under the colourful skin is a porous white flesh containing black poppyseed-like flecks. Tasting like a mild version of kiwis, the appeal of these fruits is more about their exotic aesthetic than their flavour. Overdone it on the coolers in the past? Anyone who has ever had a few two many sweetened spirits knows that the scent of a particular flavour alone can evoke gag reflexes. Put a bottle of peach cider under my nostrils, and chills accompany the flopping of my stomach. No matter how many times I try it again, I just can't do it. So I tried [apple](https://www.trendhunter.com/trends/vk-apple-blackcurrant)... and hard lemonade... then overdid both. There weren't many more options. Step in Bacardi! Finally the rum producer launched new flavours on the chick-drink market! Besides Raspberry & Dragonfruit, other delicious sippers include Blood Orange, Mango & Peach flavour, Guanabana & Pineapple, Key Lime, Pink Grapefruit, Island Pineapple, Strawberry Daquiri, Pina Colada, Strawberry Smoothie and Tropical Orange Smoothie. With a huge assortment of yummy flavours to choose from, your summer benders will be a "breeze!" ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Flavors:** The trend of introducing exotic flavors in alcoholic drinks to cater to the customer's preferences. - **Fruit-based Alcoholic Beverages:** The trend of incorporating fruit-based alcoholic beverages in the market. - **Innovative Flavors:** The trend of introducing innovative flavors in the beverage industry to keep customers engaged. ### Sectors Adopting This - **Alcoholic Beverages Industry:** The alcoholic beverage industry can capitalize on introducing new and unique fruity flavors in their product line to cater to their customer's evolving preferences. - **Beverage Industry:** The beverage industry can provide unique and innovative flavors to cater to their customers that want to try something new. - **Hospitality Industry:** The hospitality industry can use fruity flavors in their drinks, increasing demand for their beverages and attracting more customers. ## Related on Trend Hunter - [Spiked Dragonfruit Refreshers](https://www.trendhunter.com/trends/raspberry-dragonfruit.md) - [Mango Chile-Flavored Rums](https://www.trendhunter.com/trends/mango-chile-flavored-rum.md) - [Rum-Infused Tropical Sorbets](https://www.trendhunter.com/trends/daiquiri-sorbet.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Dragon Fruit-Infused Hard Ciders](https://www.trendhunter.com/trends/dragon-fruit-hard-cider.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md) - [Botanical Collaboration Flavors](https://www.trendhunter.com/trends/dragon-fruit-margarita.md) - [Fruity Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/dragon-fruit-flavor.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md)