# Airport Lounge VR Trips Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge By Rebecca Byers | Published 2017-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bacardi-and-virgin-atlantic References: [campaignlive](http://www.campaignlive.co.uk/article/bacardi-virgin-atlantic-create-vr-cocktail-experience/1444269) A partnership between Bacardi and Virgin Atlantic has seen the creation of a new virtual reality experience for customers visiting the airline's upper class lounge. The immersive cocktail experience was created in collaboration with Virgin Atlantic and the [Bacardi Global Travel Retail](https://www.trendhunter.com/trends/cocacola-and-bacardi) division. The luxurious virtual reality experience, available to passengers with access to the [Virgin Atlantic Clubhouse](https://www.trendhunter.com/trends/black-cow-1) lounges, promises to take individuals to the "best bars in the world" via the VR headset as they enjoy the cocktail itself. Bacardi has curated a variety of cocktails for the experience, which each originated at one of the world-class bars the brand has selected. The experience features a view into the bar of origin in order to watch the bartender mixing the cocktail. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Reality in Hospitality:** The partnership between Bacardi and Virgin Atlantic demonstrates the potential for virtual reality to enhance the hospitality industry by offering immersive experiences to customers. - **Curated Cocktail Experiences:** The collaboration highlights the trend of curated cocktail experiences, where brands can create unique virtual reality experiences that transport customers to different bars around the world. - **Technology Integration in Airline Lounges:** The use of VR headsets in airline lounges shows the growing trend of integrating technology into traditional spaces, providing customers with innovative and engaging experiences. ### Who This Affects Most - **Hospitality:** The virtual reality experience in the Virgin Atlantic Clubhouse lounges demonstrates how the hospitality industry can leverage immersive technologies to create unique and memorable experiences for guests. - **Alcohol and Spirits:** The collaboration between Bacardi and Virgin Atlantic highlights the potential for alcohol and spirits brands to use virtual reality to showcase their products in innovative ways. - **Airline and Travel:** The integration of virtual reality technology in airline lounges presents an opportunity for the airline and travel industry to differentiate their services and provide added value to customers. ## Related on Trend Hunter - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [Festive In-Flight Serves](https://www.trendhunter.com/trends/black-cow-1.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Missed Flight Lounges](https://www.trendhunter.com/trends/the-cayman-club.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [THC-Infused Inflight Drinks](https://www.trendhunter.com/trends/thc-infused-sodas.md) - [AR-Suggested Cocktails](https://www.trendhunter.com/trends/tanqueray-noten.md)