# Co-Branded Rum Cocktails A Ready-to-Drink Bacardí and Coca-Cola Cocktail is Debuting in 2025 By Laura McQuarrie | Published 2024-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bacardi-and-coca-cola References: [businesswire](https://www.businesswire.com/news/home/20240917932386/en) & [coca-colacompany](http://www.coca-colacompany.com/)  The perfect pairing of rum and cola is exemplified by the [Bacardí](https://www.trendhunter.com/trends/bacard-cocacola) and [Coca-Cola](https://www.trendhunter.com/trends/cocacola-and-bacardi) collaboration, which sees both brands combine their expertise to create a convenience-focused cocktail that seamlessly blends the rich flavors of rum with the classic fizz of cola for an effortlessly enjoyable experience. The pre-mixed rum and coke cocktail invites consumers of the legal drinking age to enjoy a classic pairing crafted with two world leaders in spirits and soda—Bacardí is the most-awarded rum and Coca-Cola remains the world’s most popular soft drink today. The Bacardí Mixed with Coca-Cola [RTD](https://www.trendhunter.com/trends/agave-boom-margaritas) is set to debut in several markets around the world, initially launching in select European markets and Mexico in 2025. Although the global benchmark for ABV is 5%, it will vary depending on the market. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 94% | Activity: 96% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Co-branded RTD Cocktails:** The synergistic partnership of Bacardí and Coca-Cola introduces a new era of convenience in the alcoholic beverage industry. - **Premiumization of Classic Pairings:** Elevated by the reputations of Bacardí and Coca-Cola, this collaboration revolutionizes the perception of traditional rum and cola. - **Global RTD Market Expansion:** Launching in varied markets, the Bacardí and Coca-Cola cocktail accelerates the global acceptance and preference for RTD beverages. ### Industries Being Reshaped - **Alcoholic Beverages:** This collaboration between Bacardí and Coca-Cola showcases innovation in product development, blending spirits and mixers for added convenience. - **RTD Beverages:** Ready-to-drink cocktails like the Bacardí Mixed with Coca-Cola show significant potential for redefining customer expectations in the RTD beverage sector. - **Co-branding Strategies:** The joint effort by Bacardí and Coca-Cola exemplifies effective co-branding strategies that harness collective brand power for market differentiation. ## Related on Trend Hunter - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Ready-to-Serve Rum Refreshments](https://www.trendhunter.com/trends/bacard-cocacola.md) - [Spiced Ready-to-Drink Cola Cocktails](https://www.trendhunter.com/trends/bacard-cocacola-spiced.md) - [RTD Rum Cola Cocktails](https://www.trendhunter.com/trends/rumblers-cola.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Bitters-Branded Mixed Drinks](https://www.trendhunter.com/trends/angostura-cubata.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Expertly Blended Caribbean Spirits](https://www.trendhunter.com/trends/bacard-caribbean-spiced-rum.md)