# Limited-Edition Haunted Rum Bottles BACARDÍ Superior is the Perfect Halloween Alcoholic Beverage By Grace Mahas | Published 2019-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bacard-superior References: [bevindustry](https://www.bevindustry.com/articles/92466-bacard%C3%AD-offers-limited-edition-haunted-rum-bottle) & [saq](https://www.saq.com/page/en/saqcom/white-rum/bacardi-superior/117) With Halloween just around the corner, brands are gearing up for the spooky season by launching paranormal products including the new [BACARDÍ](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle) Superior Rum -- a limited-edition haunted rum bottle. This novel and unique bottle feature a dynamic design with a bat replacing the traditional BACARDÍ logo, a black background, and the eyes and mouth of a [glow-in-the-dark jack-o-lantern](https://www.trendhunter.com/trends/halloween-wine). The new BACARDÍ Superior is the perfect bottle to bring along to any [Halloween parties](https://www.trendhunter.com/trends/spooky-sips-collection) thanks to its "spooktacular" design. The new limited-edition white rum is available nationwide and is priced at $13.99 USD for a 750-ml bottle. The BACARDÍ Superior boasts a 40 percent alcohol by volume content and can be enjoyed on the rocks, in a cocktail, or in a mixed drink. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Spooky Season Alcohol:** Brands are embracing the Halloween season by introducing novelty bottles and creating buzz-worthy products to capture the festive spirit. - **Creative Product Packaging:** Brands are turning to unique bottle designs to make their products stand out in a crowded market and appeal to consumer preferences for innovative packaging. - **Limited-edition Products:** Limited-edition products are becoming more popular as a marketing tactic to generate interest, excitement, and desire among consumers. ### Where This Applies - **Alcohol Beverage Industry:** The alcohol beverage industry can create exciting Halloween-themed products and leverage limited-edition strategies to increase sales and attract new customers. - **Packaging Industry:** The packaging industry can help brands create innovative and attention-grabbing designs to satisfy consumer demand for unique packaging experiences. - **Festive Season Merchandising:** Holiday merchandisers can create Halloween-specific product displays to promote and drive sales of these seasonal offerings. ## Related on Trend Hunter - [Glow-in-the-Dark Rum Bottles](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md) - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/customized-whiskey.md) - [Horrifying Paranormal Vodkas](https://www.trendhunter.com/trends/paranormal-reserve.md) - [Expertly Blended Caribbean Spirits](https://www.trendhunter.com/trends/bacard-caribbean-spiced-rum.md) - [Rebranded Horror-Inspired Cocktail Kits](https://www.trendhunter.com/trends/unique-kit.md)