# Collaborative Work-Inspired Apparel Babylon LA and OFF-WHITE Paired for a Line of Graphic Clothing By Riley von Niessen | Published 2016-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/babylon-la References: [highsnobiety](http://www.highsnobiety.com/2016/09/08/babylon-la-off-white-i-quit-capsule-collection) & [babylon.la](http://babylon.la/) In a small collection dubbed, 'I QUIT,' Babylon LA and Virgil Abloh's OFF-WHITE joined forces to create statement-worthy [graphic apparel](https://www.trendhunter.com/trends/crossover-collection) and a selection of accessories. Likely the most standout design is one that shows a skeleton wearing a business suit, who is walking while engulfed in flames with the collection's name, I QUIT, written beneath. This sets the tone for the rest of Babylon LA and OFF-WHITE's apparel, which considers the same anti-corporate theme in a way that's more subtle. Rather ironically, the two brands include a number of pens and notepads as well, with the office accessories carrying the names of both. In addition to this, Babylon LA and OFF-WHITE feature simplistic black baseball caps that show the first letter of the word "OFF" accented by a peace sign. With the cynical message carried in the collection and the popularity of the [skate and streetwear brands](https://www.trendhunter.com/trends/wasted-youth-x-tappei), it's likely that the [limited edition line](https://www.trendhunter.com/trends/black-market) will be popular among youthful male consumers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Anti-corporate Fashion:** Disruptive innovation opportunity to create graphic apparel and accessories that express anti-establishment sentiments. - **Collaborative Streetwear:** Disruptive innovation opportunity to partner with other brands to create limited edition collections that combine different aesthetics and target specific consumer segments. - **Youthful Male Consumer Fashion:** Disruptive innovation opportunity to design clothing and accessories that resonate with the tastes and values of young male consumers. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity to introduce unconventional designs and messaging that challenge traditional fashion norms. - **Streetwear:** Disruptive innovation opportunity to leverage collaborations and limited editions to create unique products that appeal to streetwear enthusiasts. - **Skateboarding:** Disruptive innovation opportunity to integrate skateboarding culture and aesthetics into fashion collections to cater to the skateboarding community. ## Related on Trend Hunter - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Street-Informed Joint Collections](https://www.trendhunter.com/trends/equipment-collection.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Concise Collaborative Modern Workwear](https://www.trendhunter.com/trends/schott-1.md) - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md)