# Floral-Accented Sportswear Ads The Babyghost Spring 2013 Campaign Stars a Flowery Xiao Wen Ju By Meghan Young | Published 2013-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/babyghost-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/xiao-wen-ju-fronts-babyghosts-spring-2013-campaign-by-aingeru-zorita/) & [mybabyghost](http://www.mybabyghost.com/) The Babyghost Spring 2013 ad campaign showcases a number of [sporty chic looks](https://www.trendhunter.com/trends/y3-fw25-tennis) that have been accessorized with pretty [floral accents](https://www.trendhunter.com/trends/oasis-society). Although the outfits are already [feminine](https://www.trendhunter.com/trends/femininity-in-bloom), the use of flowers adds a refreshing aesthetic that also encapsulates the mood of the season. Not to mention that they add a nice touch of color and texture to the photoshoot. Starring model Xiao Wen Ju, the Babyghost Spring 2013 ad campaign was shot by Aingeru Zorita, a photographer based in New York City. The Chinese fashion model strikes basic poses in front of a white backdrop while clad in a short and patterned romper, bright blue spaghetti-strap tank and light sweatshirt varsity jacket. The looks in the Babyghost Spring 2013 ad campaign were perfected with tousled hair, dewy skin and drop earrings. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sporty Chic Fashion:** The integration of sportswear with feminine accents, such as floral patterns, presents an opportunity for brands to create unique and stylish athletic apparel. - **Floral Accessories:** The use of flowers as embellishments in fashion campaigns opens up possibilities for designers to incorporate natural elements into their collections and marketing strategies. - **Photography Aesthetics:** The trend of using minimalist backdrops and natural lighting in fashion photography offers an opportunity for photographers to capture clean and ethereal images that align with current fashion sensibilities. ### Sectors Adopting This - **Fashion Apparel:** The fashion industry can explore the combination of sportswear and feminine elements to create innovative and eye-catching designs. - **Floral and Botanical:** Companies specializing in floral and botanical products can collaborate with fashion brands to provide unique floral accessories that enhance the overall look and style of the outfits. - **Photography Services:** Photography studios and professionals can offer their expertise in capturing minimalist and natural-lighting fashion campaigns, providing a visually appealing aesthetic that appeals to brands and consumers. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)