# Training Baby Toothbrushes MAM's 'Learn to Brush Set' Helps Babies Practice Independently By Laura McQuarrie | Published 2019-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baby-toothbrush References: [prnewswire](https://www.prnewswire.com/news-releases/mam-learn-to-brush-set-named-2019-jpma-innovation-award-winner-300836905.html) & [mambaby](https://www.mambaby.com/shop/us_int/learn-to-brush-set-2774.html) The Learn to Brush Set of [baby toothbrushes](https://www.trendhunter.com/trends/wildones-tiger-rechargeable-toothbrush) from MAM includes its innovative Training Brush and Baby's Brush to teach little ones to brush their teeth properly and independently from a young age. The design of the MAM Training Brush includes an extra-long handle that allows for a parent and baby to hold to toothbrush at the same time to familiarize them with the basic brushing motions. After getting used to the Training Brush, babies are able to move onto the Baby's Brush—which has an [extra-small head and ultra-soft bristles](https://www.trendhunter.com/trends/brevi-toothbrush)—for [independent brushing practice](https://www.trendhunter.com/trends/smile-school). The set is suitable for babies upwards of five months and can be used alongside the free MAM Brushy Time! app, which boasts stories and games. MAM's Learn to Brush Set was recently recognized as a Juvenile Products Manufacturers Association 2019 Innovation Award Winner in the Best Product Under $50 category. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Independent Baby Toothbrushing:** MAM's 'Learn to Brush Set' promotes independent toothbrushing for babies from a young age. - **Interactive Toothbrushing Apps:** The free MAM Brushy Time! app enhances the toothbrushing experience for babies by offering stories and games. - **Innovative Toothbrush Design:** MAM's Training Brush with an extra-long handle allows parents and babies to brush together, teaching babies the basic brushing motions. ### Who This Affects Most - **Baby Care Products:** The Learn to Brush Set offers a unique approach to encourage oral hygiene for babies, creating opportunities for innovation in the baby care products industry. - **Mobile App Development:** The integration of the MAM Brushy Time! app with the Learn to Brush Set presents opportunities for app developers to create interactive experiences for baby toothbrushing. - **Juvenile Products Manufacturing:** As a winner of the Juvenile Products Manufacturers Association Innovation Award, there are potential opportunities for manufacturers in the juvenile products industry to further develop innovative toothbrushing solutions. ## Related on Trend Hunter - [Teething Care Baby Toothpastes](https://www.trendhunter.com/trends/brush-baby-teething-toothpaste.md) - [Kid-Friendly Microvibration Toothbrushes](https://www.trendhunter.com/trends/philips-one-for-kids.md) - [Playful Oral Care Kits](https://www.trendhunter.com/trends/buildabrush-starter.md) - [Flouride-Free Infant Toothpastes](https://www.trendhunter.com/trends/baby-leaves-toothpaste.md) - [Performance-Driven Toothbrush Designs](https://www.trendhunter.com/trends/toothbrush-design1.md) - [Baby-Focused Learning Toys](https://www.trendhunter.com/trends/matchstick-monkey.md) - [Smart Childrens Toothbrushes](https://www.trendhunter.com/trends/willo-autoflo-plus.md) - [Personalized Smart Toothbrushes](https://www.trendhunter.com/trends/issa-4-toothbrushes.md) - [Kid-Focused Musical Toothbrushes](https://www.trendhunter.com/trends/musical-toothbrushes.md)