# Non-Toxic Baby Skincare Cherub Rubs' Organic, Non-Chemical Skincare for Babies is Ultra-Gentle By Laura McQuarrie | Published 2017-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baby-skincare References: [mariefranceasia](http://www.mariefranceasia.com/parenting/family-matters/cherub-rubs-baby-skincare-range-singapore-246892.html) & [cherubrubs.sg](https://cherubrubs.com.sg/products/) Cherub Rubs prides itself on creating a range of organic, safe and toxin-free baby skincare products that are powered by simple, natural ingredients. The brand's kid-friendly and fully certified organic collection of baby care products includes solutions for everything from sun protection to naturally keeping bugs at bay. For young ones that are prone to [skin irritations, rashes and eczema](https://www.trendhunter.com/trends/barrier-balm-1), Cherub Rubs offers products like 'Skin Soothe,' which is made from a base of nourishing aloe vera juice, witch hazel extract and soothing lavender oil. As the products are formulated to be supremely safe, ultra-gentle on the skin and minimize risk of reactions, Cherub Rubs touts its baby skincare as suitable for "everyone from [newborns to adults and pregnant women](https://www.trendhunter.com/trends/skn-to-skn)." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Non-toxic Baby Skincare:** Opportunity to disrupt the traditional baby skincare industry by offering organic and non-chemical products. - **Certified Organic Baby Care Products:** Opportunity to appeal to health-conscious consumers by providing certified organic baby skincare solutions. - **Green Baby Skincare:** Opportunity to target environmentally aware parents by offering all-natural, toxin-free baby skincare products. ### Where This Applies - **Baby Skincare:** Disruptive innovation opportunities in traditional baby skincare industry by offering eco-friendly, non-toxic baby skincare products. - **Organic Skincare:** Opportunities to provide organic skincare solutions to consumers who value natural ingredients. - **Green Beauty:** Opportunities to target environmentally aware consumers who prefer green products for their babies. ## Related on Trend Hunter - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Organic Luxury Skincare Lines](https://www.trendhunter.com/trends/luxury-baby-skincare.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Children's Skincare Ranges](https://www.trendhunter.com/trends/happy-little-bodies.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md) - [Designer Baby Skincare Selections](https://www.trendhunter.com/trends/designer-baby-skincare.md)