# Shark-Themed Cereals Kellogg's Baby Shark Cereal Recently Launched at Walmart and Sam's Club By Grace Mahas | Published 2019-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baby-shark-cereal References: [bustle](https://www.bustle.com/p/baby-shark-cereal-is-hitting-shelves-at-walmart-sams-club-18238557) & [walmart](https://www.walmart.ca/search/Baby) The shark-themed children's song that became a viral sensation has officially become a breakfast food with Kellogg's 'Baby Shark Cereal.' The [limited-edition cereal](https://www.trendhunter.com/trends/halloween-oreo-puffs-cereal) was debuted just in time for [Discovery's](https://www.trendhunter.com/trends/shark-assortment) Shark Week Collection television marathon. The new cereal is 'Berry Fin-tastic' flavored, with red, yellow, and blue cereal rounds, and marshmallows mixed in. The box features blue packaging, a cartoon shark, a small fish, and a sea shell holding the cereal in place of a bowl. "We know Baby Shark is a catchy tune that has captured the hearts of many families," said Erin Storm, Kellogg's marketing, in a press release. "New Kellogg's Baby Shark cereal was created to expand on the joy families feel in a tasty way." This [novelty cereal](https://www.trendhunter.com/trends/moms-best-cereals) is perfect for families and adults to enjoy while watching the shark-themed marathon. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Shark-themed Cereals:** Opportunity to create unique and creative themed cereals that appeal to children and families. - **Limited-edition Cereal Collaborations:** Opportunity to collaborate with popular characters or brands to create limited-edition cereals that generate excitement and appeal to a specific target audience. - **Innovative Packaging Designs:** Opportunity to create eye-catching and interactive packaging designs that enhance the consumer's experience and make the product stand out on store shelves. ### Where This Applies - **Food and Beverage:** Potential to introduce innovative and fun cereals that cater to changing consumer preferences and create a loyal customer base. - **Entertainment and Media:** Potential to capitalize on popular entertainment trends by partnering with television shows or movies to create themed cereals that appeal to fans. - **Packaging and Branding:** Potential to offer creative packaging design services to food companies looking to enhance their product's visual appeal and engage with consumers. ## Related on Trend Hunter - [Shark-Themed Candy Collections](https://www.trendhunter.com/trends/candyrific-pinkfong-baby-shark.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md) - [Cartoon Character Themed Cakes](https://www.trendhunter.com/trends/baby-shark-cake-collection.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Salted Caramel-Flavored Cereals](https://www.trendhunter.com/trends/salted-caramel-1.md) - [Macaron-Flavored Cereals](https://www.trendhunter.com/trends/kelloggs-miraculous-cereal.md) - [Chromatic Halloween-Themed Cereals](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal.md) - [Cartoonish Canine Cereals](https://www.trendhunter.com/trends/bluey-cereal.md)