# Cartoon Character Themed Cakes TOUS les JOURS is Adding a New Baby Shark Cake Collection By Katherine Pendrill | Published 2024-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baby-shark-cake-collection References: [fastfoodclub](https://www.fastfoodclub.com/p/celebrate-joy-with-tous-les-jours-character-themed-cakes/) & [instagram](https://www.instagram.com/p/C7y3AveMO4q/)  TOUS les JOURS may be best known for its delicate, [artisanal pastries](https://www.trendhunter.com/trends/tous-les-jours-spooky-delights), but now it's making its sweets more accessible to kids as well with the debut of its new Baby Shark Cake Collection. Created in partnership with the [Pinkfong Company](https://www.trendhunter.com/trends/pinkfong-strawberry-dream-cake), the new Baby Shark Cake Collection features two tasty new cakes in a pretty pink shade and a dark black hue. The Happy Birthday Baby Shark Cake is perfect for Baby Shark fans and boasts a chocolate buttercream cake base enrobed in a smooth chocolate coating, chocolate sponge, and chocolate buttercream. On the other hand, Ring a [Ring o’ Roses](https://www.trendhunter.com/trends/oura-ring-5-athletes) fans will love the new Strawberry Dreamwork Cake, which boasts a strawberry-flavored buttercream cake base with layers of berry jam filling. Image Credit: TOUS les JOURS; @touslesjoursusa on Instagram ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 46% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cartoon-themed Desserts:** Leveraging popular characters like Baby Shark can capture the attention of young consumers and create a strong brand connection. - **Collaborative Branding:** Partnering with entertainment brands like Pinkfong allows bakeries to tap into established fan bases and expand their market reach. - **Flavor Innovation in Cakes:** Introducing unique flavor combinations such as strawberry-flavored buttercream and berry jam can differentiate products in a crowded market. ### Sectors Adopting This - **Food and Beverage:** Bakeries and confectioneries are increasingly incorporating popular media themes into their product lines to attract younger demographics. - **Entertainment Licensing:** Collaborations between food brands and entertainment companies offer mutual benefits by boosting brand visibility and sales. - **Marketing and Advertising:** Creative partnerships that feature beloved characters can drive consumer interest and promotional opportunities for multiple industries. ## Related on Trend Hunter - [Pink Cartoon Character Cakes](https://www.trendhunter.com/trends/pinkfong-strawberry-dream-cake.md) - [Spooky Seasonal Cakes](https://www.trendhunter.com/trends/tour-les-jours.md) - [Ghoulish Halloween Cake Toppers](https://www.trendhunter.com/trends/halloween-cloud-cake.md) - [Dreamy Orange Creamsicle Cakes](https://www.trendhunter.com/trends/orange-cream-cake.md) - [Shark-Themed Candy Collections](https://www.trendhunter.com/trends/candyrific-pinkfong-baby-shark.md) - [Artful Christmas Cakes](https://www.trendhunter.com/trends/christmas-wonderland.md) - [Snowman-Shaped Holiday Cakes](https://www.trendhunter.com/trends/merry-wiggle-christmas.md) - [Festive Christmas Cake Collections](https://www.trendhunter.com/trends/holiday-wishes-collection.md) - [Mini Plant-Based Cakes](https://www.trendhunter.com/trends/plantastic-raspberry-chocolate-cake.md)