# Explanatory Infant Upset Ads Bepantol's Baby Rash Cream Ad Offers One Cry-Stopping Solution By Laura McQuarrie | Published 2014-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baby-rash-cream References: [adsoftheworld](http://adsoftheworld.com/media/print/bepantol_baby_anti_rash_cream_reasons_for_crying) As this Bepantol ad points out, there are a lot of reasons that babies cry. Unfortunately, when they're too young to be able to form words, or indicate what's upsetting them so much, it's a bit of a guessing game for parents—and not a fun one at that. Alongside a very upset snivelling baby mid-cry, this print ad highlights the long list of things that parents go through, trying to figure out if a baby is tired, hungry, too hot, too cold or just being in a fussy mood. On the long list, the only thing that's been crossed off is [diaper rash](https://www.trendhunter.com/trends/cetaphil-from-scratch-to-soothe-campaign), which Bepantol's [Baby Anti Rash Cream](https://www.trendhunter.com/trends/barrier-balm-1) cured. As well as providing relief for an infant, parents' ears and tolerance levels will no longer need to be tested. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Explanatory Infant Upset Ads:** Opportunity for brands to create ads that educate parents about the reasons behind babies' crying and offer solutions. - **Baby Rash Cream Innovation:** Potential for the development of new and improved baby rash creams that address specific causes of skin irritation and discomfort. - **Parenting Product Personalization:** Demand for personalized parenting products that cater to individual needs and preferences of both babies and parents. ### Where This Applies - **Baby Care:** Opportunity for baby care brands to innovate and create products that address the various needs of babies and provide solutions for upset infants. - **Advertising:** Chance for advertisers to create informative and empathetic ads that connect with parents, educate them about common parenting challenges, and offer relevant products and solutions. - **Healthcare:** Scope for healthcare companies to develop new formulations of baby rash creams that are effective in providing quick relief and improving the well-being of infants. ## Related on Trend Hunter - [Soothing Hydrogel Patches](https://www.trendhunter.com/trends/hydrogel-patch.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Moisture-Promoting Baby Creams](https://www.trendhunter.com/trends/aveeno-baby-1.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md) - [Sensitive Skin Diaper Innovations](https://www.trendhunter.com/trends/skin-essentials.md) - [Aloe-Coated Diaper Lines](https://www.trendhunter.com/trends/pampers-1.md) - [Cry-Translating Baby Monitors](https://www.trendhunter.com/trends/see-pro-360-baby-monitor.md) - [Baby Decoder Devices](https://www.trendhunter.com/trends/q-bear.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md)