# Baby-Targeting Sleep-Inducing Car Features Mercedes-Benz Boasts the Baby Protocol to Help Parents By Kalin Ned | Published 2020-03-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/baby-protocol References: [mercedes-benz](https://www.mercedes-benz.com/en/innovation/mercedes-benz-presents-the-mbux-baby-protocol/) & [brandsynario](https://www.brandsynario.com/mercedes-benz-mbux-baby-protocol-is-every-parents-dream-come-true/) The Baby Protocol is the name of a clever innovation by [Mercedes-Benz](https://www.trendhunter.com/trends/tourguide) who has decided to assist new parents in their quest to establish a [healthy sleep schedule for their infant](https://www.trendhunter.com/trends/babysleepbot). The Baby Protocol is powered by the auto company's MBUX voice assistant. Once activated, this helpful feature creates the perfect environment for sleep in the car--it [plays a lullaby](https://www.trendhunter.com/trends/baby-bond-app), it darkens windows and launches ambient lights. Moreover, the Baby Protocol also "starts [an] active body control [feature] which makes the car act as a rocking chair." The helpful Baby Protocol is not yet fully implemented in Mercedes-Benz cars, however, according to the company's website, all of the features are made available individually. Image Credit: YouTube ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 10% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Sleep-inducing Car Features:** Disruptive innovation opportunities include incorporating advanced sleep-inducing features in cars to promote relaxation and improve passenger comfort. - **MBUX Voice Assistant:** The MBUX voice assistant presents disruptive innovation opportunities for integrating voice-controlled functionalities in various industries such as automotive, smart home, and personal assistants. - **Creating the Perfect Sleep Environment:** Opportunities for disruptive innovation lie in developing technologies and products that create ideal sleep environments in various settings, including cars. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunities in the automotive industry involve incorporating innovative features to enhance passenger comfort and promote well-being during travel. - **Smart Home:** The integration of sleep-inducing technologies in smart home systems presents disruptive innovation opportunities for improving sleep quality and promoting relaxation. - **Personal Assistants:** Disruptive innovation opportunities in personal assistants include incorporating sleep-enhancing features to assist users in establishing healthy sleep routines and provide personalized sleep-related support. ## Related on Trend Hunter - [Robotic Baby Car Puppets](https://www.trendhunter.com/trends/iruyo-intelligent-puppet.md) - [App-Enabled Calming Baby Gear](https://www.trendhunter.com/trends/evenflo-home-collection.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Smart Cry-Detecting Baby Cribs](https://www.trendhunter.com/trends/starling-natural-heritage.md) - [Driver-Assist Baby Strollers](https://www.trendhunter.com/trends/glxkind-ella.md) - [Cry-Detecting Sleep Devices](https://www.trendhunter.com/trends/gianna-lullume-baby-soother.md) - [AI-Assisted Cribs](https://www.trendhunter.com/trends/bosch-revol.md) - [Personalized Sleep Tracks](https://www.trendhunter.com/trends/personalized-sleep-tracks.md) - [Baby Sleep Training Platforms](https://www.trendhunter.com/trends/babysleepbot.md)