# Nostalgic Root Beer Mugs A&W is Bringing Back It's Classic Baby Mug for a Limited Time By Katherine Pendrill | Published 2018-12-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baby-mug References: [chewboom](https://www.chewboom.com/2018/12/24/aw-offers-99-cent-baby-mug-with-combo-purchase-through-december-31-2018/) In an effort to inject a little bit of nostalgia into this holiday season, [A&W](https://www.trendhunter.com/trends/national-free-root-beer) is brining back its classic [Baby Mugs](https://www.trendhunter.com/trends/great-candy-battle) for just 99-cents. From now through December 31st, customers at participating A&W restaurants can purchase one of the brand's classic Baby Mugs for less than a buck. The 3.5-ounce Baby Mugs are a new take on A&W’s classic Root Beer mug design, which has been decorated with the brand's 100th anniversary logo. The catch is that you have to purchase a combo meal at full price and mention the special promotion when ordering. Normally priced at $9.99 for a set of two mugs, the Baby Mug promotion is a great opportunity for fans to stock their cabinet for cheap. Image Credit: *A&W.* ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia Marketing:** A&W's reintroduction of its classic Baby Mugs taps into consumer's longing for a simpler time. - **Limited Time Promotions:** A&W's 99-cent Baby Mugs for a limited time promotion creates urgency and drives foot traffic to their participating restaurants. - **Brand Anniversary Celebrations:** Designing the Baby Mugs with the brand's 100th anniversary logo creates an opportunity to celebrate milestones and strengthen customer loyalty. ### Where This Applies - **Fast Food Restaurants:** Fast food chains can utilize A&W's success with nostalgia and limited time promotions to create similar marketing strategies for their own brand and increase sales. - **Food and Beverage Retail:** Companies that sell food and beverage products can create nostalgic packaging and promo items for their products to tap into consumer sentimentality and boost sales. - **Marketing and Advertising:** Marketing and advertising firms can capitalize on the success of A&W's nostalgia marketing and develop campaigns that connect with consumers emotionally and positively convey brand messaging. ## Related on Trend Hunter - [Root Beer Day Celebrations](https://www.trendhunter.com/trends/national-free-root-beer.md) - [Mascot-Themed Anniversary Events](https://www.trendhunter.com/trends/aw.md) - [Nostalgic Sugar-Free Sodas](https://www.trendhunter.com/trends/mug-root-beer-zero-sugar.md) - [Old Fashioned Root Beer Floats](https://www.trendhunter.com/trends/mug-root-beer-float.md) - [Soda-Inspired Bag Collaborations](https://www.trendhunter.com/trends/float-tote-bundle.md) - [Icy Frozen QSR Drinks](https://www.trendhunter.com/trends/aw-frozen-root-beer.md) - [Unisex Root Beer Colognes](https://www.trendhunter.com/trends/daddys-home.md) - [Creamy Frozen Root Beers](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream.md) - [Collectible Cup QSR Meals](https://www.trendhunter.com/trends/mcdonalds-collectors-meal.md)