# Baby Booze Bottles The Chill Baby Lil’ Lager Looks Like a Beer But is Just Another Baby Bottle By Tristan Garnett | Published 2015-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baby-milk-bottle References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/02/baby-beer-bottle-on-sale/) & [fredandfriends](https://www.fredandfriends.com/coming-soon/chill,-baby/5148095.html) For parents who enjoy a good practical joke, The Chill Baby Lil’ Lager by [Fred & Friends](https://www.trendhunter.com/trends/mayo-free-coleslaw) may be the perfect baby milk bottle for their child. The Chill Baby looks like a [bottle of beer](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) but in reality it is similar to any other baby milk bottle on the market. It is made with phthalate-free plastic, has a food-grade silicone nipple and can store up to 10 ounces of juice, milk or water. Onlookers may be stunned when they see a baby drinking from a bottle labelled beer but it is all in good fun. Fred & Friends prides themselves as being a company that creates "well-designed stuff that solves a problem, puts a smile on your face, and doesn't cost a fortune". The Chill Baby Lil’ Lager is available for purchase for $12 on fredandfriends.com. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Baby Joke Products:** Creating baby products that may look like adult objects but are practical for babies can be a disruptive innovation for the baby retail industry. - **Humorous Parenting Accessories:** Selling parenting accessories that add humor and fun to daily tasks can be an opportunity for the retail industry to differentiate themselves from competitors. - **Safe and Functional Baby Items:** Creating safe and functional baby items that are stylish and fun can disrupt the traditional baby products industry. ### Where This Applies - **Baby Retail:** Innovating the baby retail industry by incorporating humor and practicality in baby products can be a new niche for entrepreneurial parents. - **Parenting Accessories:** Creating a new industry for humorous and fun parenting accessories can help parents approach parenting from a positive and playful perspective. - **Baby Products:** Innovating the traditional baby products industry with functional but humorous baby items can differentiate businesses and resonate with younger parents. ## Related on Trend Hunter - [Anatomically Inspired Baby Bottles](https://www.trendhunter.com/trends/emulait.md) - [Beer-Flavored Lollipop Packs](https://www.trendhunter.com/trends/coors-light-chillollipop.md) - [Miniature Beer Bottles](https://www.trendhunter.com/trends/worlds-smallest-beer.md) - [Sustainable German Baby Lines](https://www.trendhunter.com/trends/super-pharm.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Breast Milk Ice Creams](https://www.trendhunter.com/trends/frida-breast-milk-ice-cream.md) - [Beer Branded Leg Lamps](https://www.trendhunter.com/trends/miller-high-life-leg-lamp-beer-tower.md)