# Made-for-Baby Lip Balms Evereden's Baby Lip Balm Contains Seven Nutrient-Dense Botanical Oils By Laura McQuarrie | Published 2020-10-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/baby-lip-balm References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2020/10/27/US-brand-Evereden-eyes-untapped-potential-in-APAC-among-millennial-parents?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [ever-eden](https://www.ever-eden.com/collections/baby/products/baby-lip-balm) One of the newest products from Evereden is the soothing and protecting Baby Lip Balm, which was created to moisturize dry, irritated and chapped lips. The fragrance-free balm is packed with seven nourishing botanical oils, including sunflower seed oil to support a healthy skin barrier and oat kernel oil to lock in moisture. The safe and non-toxic formula also contains jojoba seed, grape seed oil, a mixture of waxes, plus shea butter. Recognizing that most balms are created for adults, Evereden set out to create an ultra-clean option for young ones. With mothers in mind, the brand packages the product in a wide tube so that the product is easier to apply to a squirming child. Evereden targets Millennial parents with its vibrant, natural and science-backed baby care products, which also feature ingredients like sunflower seed oil, green tea and Kakadu plum. Image Credit: Evereden ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Clean Baby Care Products:** Creating baby care products with natural and non-toxic ingredients that are targeted towards Millennial parents provides the opportunity to disrupt the baby care industry. - **Specialized Baby Lip Balms:** Developing specialized baby lip balms that are safe and fragrance-free provides an opportunity to disrupt the lip balm industry. - **Child-friendly Packaging:** Innovating packaging for baby care products that are designed to be easier to use on squirming children provides the opportunity to disrupt the packaging industry. ### Sectors Adopting This - **Baby Care Industry:** Creating natural and non-toxic baby care products that are targeted towards Millennial parents and their babies provides an opportunity for disruptive innovation. - **Lip Balm Industry:** Developing specialized lip balms with safe and fragrance-free formulations specially designed for babies provides an opportunity for disruptive innovation. - **Packaging Industry:** Innovating packaging for baby care products that are easier to use on squirming children provides an opportunity for disruptive innovation. ## Related on Trend Hunter - [Sensitive-Friendly Lip Balms](https://www.trendhunter.com/trends/ceramide-lip-blur-balm.md) - [Paper Lip Balm Tubes](https://www.trendhunter.com/trends/moisturizing-lip-balms.md) - [One-Handed Multipurpose Balms](https://www.trendhunter.com/trends/the-nip-lip-balm.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Minimalist Multi-Benefit Lip Balms](https://www.trendhunter.com/trends/the-lip-balm.md) - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Pocket-Friendly Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness.md)