# Mustachioed Baby Food Branding Baby Food Pouch Packets for Sami-s-Usami Feature Wacky Facial Hair By Laura McQuarrie | Published 2014-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baby-food-pouch References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/sami-s-usami.html) & [pearlfisher](http://www.pearlfisher.com/design-category/packaging/) The [baby food pouch packaging](https://www.trendhunter.com/trends/little-spoon-babyblends) for the Sami-s-Usami line of Russian baby food is designed to inspire play with food. As well as clear images of the flavors that each pouch contains, Sami-s-Usami packets are topped with moustaches, so that it looks like a baby is sporting some fun facial hair while they're sipping from one of the [baby food pouches](https://www.trendhunter.com/trends/piko-provisions). The design by New York-based agency [Pearlfisher](https://www.trendhunter.com/trends/andrex) is a fun way to show that mealtime with Sami-s-Usami is enjoyable, and parents are sure to find these designs just as amusing. As well as being purely playful, the moustaches seem like they would also be a simple memory aid to help parents remember which baby food blend a child liked best. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Playful Food Packaging:** Brands can take inspiration from Sami-s-Usami's playful baby food pouch packaging design for their products. - **Personalized Baby Food Packaging:** Adding unique features like moustaches to the packaging can help parents create a memorable experience for their children while also making it easy to remember their preferred baby food blends. - **Individuality in Food Packaging:** Incorporating individuality and personalization like Sami-s-Usami's moustache design into food packaging can help brands stand out in a competitive market. ### Where This Applies - **Baby Food Industry:** Sami-s-Usami's unique design approach to baby food packaging provides an opportunity for brands in this industry to differentiate themselves through added fun and personalization. - **Consumer Goods Industry:** Other consumer goods brands outside of the baby food industry can potentially gain market shares by utilizing playful and unique packaging designs to make their products more appealing to consumers. - **Design and Advertising Industry:** Design agencies and advertisers have a chance to innovate and create products with unique designs that make an impact on consumers, like Pearlfisher did with Sami-s-Usami's packaging design. ## Related on Trend Hunter - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/kiddylicious-baby-food-pouches.md) - [Savory Infant Food Pouches](https://www.trendhunter.com/trends/for-aisha.md) - [Pasta Sauce Characters](https://www.trendhunter.com/trends/mr-ridiculously-good.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Strawberry Rhubarb-Flavored Baby Products](https://www.trendhunter.com/trends/strawberry-rhubarb-babyblends.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md)