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# Frozen Infant Food Trays
The Baby Food Freezer Tray by OXO Keeps Homemade Baby Food Fresh

By Laura McQuarrie | Published 2014-06-28 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/baby-food-freezer-tray
References: [fancy](http://fancy.com/things/585411425199986799/Tot-Baby-Food-Freezer-Tray?utm=shop) & [oxo](http://www.oxo.com/p-1027-baby-food-freezer-tray.aspx)

The [OXO](https://www.trendhunter.com/trends/frozen-ready-meal) Tot Baby Food Freezer Tray is similar to an ice cube tray, but it is specifically designed to help keep [homemade baby food](https://www.trendhunter.com/trends/little-spoon-babyblends) as fresh as possible. Each pocket stores 3/4-ounces of food, making it easy to prepare food in batches, as well as release individual portions as needed. By sliding the [freezer tray lid](https://www.trendhunter.com/trends/freezable-lunch-box) into different positions, it becomes easy to dump out just one, two or four food cubes at once. The lid is also extra handy for keeping freezer odors at bay, as well as optimizing freezer space, since other items can be stacked on top of it.

The OXO tray contains a total of fourteen food pouches, which are rounded for easy release. On top of this, the whole unit can be tossed into the dishwasher for easy cleaning—something that makes both mom and baby happy.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 38% | Activity: 29% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday)

## Key Themes

### Why This Trend Is Growing

- **Homemade Baby Food:** Disruptive innovation opportunity: Develop new freezing technologies to further extend the shelf life of homemade baby food for busy parents.
- **Batch Food Preparation:** Disruptive innovation opportunity: Create innovative kitchen appliances that streamline the process of preparing and storing food in large quantities.
- **Flexible Freezer Trays:** Disruptive innovation opportunity: Design freezer trays with adjustable partitions to allow for customizable portion sizes and easy removal of food cubes.

### Industries Being Reshaped

- **Baby Food:** Disruptive innovation opportunity: Introduce new packaging solutions that ensure the freshness and convenience of homemade baby food.
- **Kitchen Appliances:** Disruptive innovation opportunity: Develop advanced appliances that assist in efficient food preparation, storage, and organization.
- **Food Storage:** Disruptive innovation opportunity: Create innovative solutions for food storage and preservation that cater to the needs of busy individuals.

## Related on Trend Hunter

- [Freezable Snack Boxes](https://www.trendhunter.com/trends/freezable-snack-box.md)
- [Reusable Malleable Food Containers](https://www.trendhunter.com/trends/reusable-seal-tray.md)
- [Palate-Expanding Baby Foods](https://www.trendhunter.com/trends/introduction-to-textures.md)
- [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md)
- [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md)
- [Customizable Baby Food Apps](https://www.trendhunter.com/trends/bebe-foodie.md)
- [Baby-Friendly Finger Food Cups](https://www.trendhunter.com/trends/baby-led-weaning.md)
- [Dietitian-Designed Infant Meals](https://www.trendhunter.com/trends/square-baby1.md)
- [All-in-One Baby Food Makers](https://www.trendhunter.com/trends/nutribullet-baby-steam-blend.md)