# Cleansing Infant Care Kits This Better Life's Baby Essentials Kit Has Natural Sanitation Products By Riley von Niessen | Published 2017-02-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/baby-essentials References: [cleanhappens](https://www.cleanhappens.com/collections/kits-and-gifts/products/new-baby-essentials-kit?variant=177746452) & [cleanhappens](https://www.cleanhappens.com/) The baby essentials kit from Better Life, a cleaning product brand that uses all-natural ingredients, is perfect for new parents who are looking to make their lives a little easier. In addition to sanitation products that are used directly on babies, such as wipes, body soaps and lotions, the baby essentials kit includes safe products to clean up nurseries and other areas around the home that one's child might come into contact with. This includes a 32oz spray bottle of all-purpose cleaner, lavender and chamomile nursery cleaner, versatile microfiber cloths, dish soap and even a six-compartment cleaning caddy that keeps all the products handy. Non-toxic, biodegradable, cruelty-free and made with efficiently with solar energy, these sanitation products from Better Life are for conscious consumers who want the best for their children and the environment. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Natural Sanitation Products:** Disruptive innovation opportunity: Develop new all-natural sanitation products for different target markets, such as adults or pets. - **Conscious Consumerism:** Disruptive innovation opportunity: Create sustainable and eco-friendly products that appeal to environmentally-conscious consumers in various industries. - **Versatile Cleaning Kits:** Disruptive innovation opportunity: Design multi-purpose cleaning kits that provide convenience and efficiency for different cleaning needs. ### Industries Being Reshaped - **Cleaning Product Industry:** Disruptive innovation opportunity: Integrate natural ingredients into existing cleaning products to meet the demand for eco-friendly alternatives. - **Baby Care Industry:** Disruptive innovation opportunity: Develop innovative and safe baby care products that prioritize natural and non-toxic ingredients. - **Eco-friendly Household Products Industry:** Disruptive innovation opportunity: Create a range of environmentally-friendly household products that are effective and sustainable. ## Related on Trend Hunter - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning.md) - [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Mother-Specific Self-Care Kits](https://www.trendhunter.com/trends/selfcare-gift-kit.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [No-Rinse Baby Cleansers](https://www.trendhunter.com/trends/baby-cleansing-water.md) - [Sustainable Cleaning Kits](https://www.trendhunter.com/trends/sustainable-cleaning-kit.md)