# Extreme Healthvertising Hard-Edged Commercial Gives Baby Carrots Extreme Makeover By Amanda Chang | Published 2010-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baby-carrots-extreme-makeover References: [huffingtonpost](http://www.huffingtonpost.com/2010/09/09/baby-carrots-extreme-commercial_n_710829.html?ref=twitter) & [buzzfeed](http://www.buzzfeed.com/awesomer/baby-carrots-awesome-new-marketing-campaign) The cute persona that baby carrots once emanated has taken a 360 degree turn. CP+B's EXTREME 'Eat 'Em Like Junk Food' commercial has given baby carrots an extreme makeover in an attempt to [inspire healthy eating](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids). The hard-edged commercial advertising baby carrots tells kids to "Eat ‘Em Like Junk Food!” in a rough-and-tumble kind of way. The commercial features a seemingly impossible, extreme stunt in which a guy sitting in a grocery cart jet is sent soaring through the air while a woman, equipped with a [baby carrot machine gun](https://www.trendhunter.com/trends/betterforyou-snack-campaign), shoots carrots into his mouth. Oh, and did I mention an extreme Pterodactyl swoops down and snatches up the carrots? What do you think: will the baby carrots extreme makeover make an impact on children and their eating habits? ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Extreme Healthvertising:** Ad campaigns that promote healthy eating through extreme and unconventional methods. - **Junk Food Replacement:** Marketing healthy foods as a fun and exciting alternative to junk food. - **Shock Marketing:** Using shocking or unexpected advertising tactics to grab and maintain consumer attention. ### Industries Being Reshaped - **Food and Beverage:** Companies that focus on creating and marketing healthy food options for children. - **Advertising:** Agencies that specialize in creating unconventional and innovative ad campaigns that resonate with consumers. - **Health and Wellness:** Industries that aim to promote healthy lifestyles and improve overall well-being through innovative approaches. ## Related on Trend Hunter - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Veggie-Packed Children's Snack Products](https://www.trendhunter.com/trends/vegetable-snacks-for-kids.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Nutrient-Dense Carrot Chews](https://www.trendhunter.com/trends/carrot-chews.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)