# Junk Food Vegetables The Baby Carrots Campaign Aims to Help Kids Eat Healthier By Joanne Lam | Published 2010-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baby-carrots-campaign References: [fastcodesign](http://www.fastcodesign.com/1662208/wanna-get-kids-to-eat-carrots-brand-them-like-junk-food) & [babycarrots](http://www.babycarrots.com/) In an effort to make carrots as coveted as a bag of barbecue chips, the Baby Carrots Campaign will be repackaging baby carrots in the form of junk food. Crispin Porter + Bogusky, a high-profile ad agency is dishing out $25 million to drive up carrot sales with this campaign. Featuring a variety of online ads, an iPhone app, along with this junk food-packaged item being served in vending machines, this campaign hopes to promote healthy eating for the younger population. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Junk Food Packaging:** Opportunity for companies to repackage healthy foods in the form of junk food to appeal to young consumers. - **Healthy Eating Campaigns:** Potential for ad agencies to invest in campaigns promoting healthy eating habits to aid public health initiatives. - **Mobile Apps for Healthy Eating:** The development of mobile apps that encourage healthier food choices can help aid in the fight against childhood obesity. ### Who This Affects Most - **Food and Beverage:** Innovative companies within the food and beverage industry can reposition their products to meet the needs of health-conscious consumers. - **Advertising:** Product packaging and advertising agencies can capitalize on the opportunity to promote healthier food choices to a younger audience. - **Health and Fitness:** Tech companies can create mobile applications and wearable devices to help promote healthy eating habits and thus creating disruption in the health and fitness space. ## Related on Trend Hunter - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [BBQ-Flavored Carrot Crisps](https://www.trendhunter.com/trends/dirt-kitchen-snacks.md) - [BBQ Carrot Crisps](https://www.trendhunter.com/trends/carrot-crisps.md) - [Tangy Baby Carrot Snacks](https://www.trendhunter.com/trends/bolthouse-fresh-carrot-shakers.md) - [Veggie-Packed Children's Snack Products](https://www.trendhunter.com/trends/vegetable-snacks-for-kids.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Nutrient-Dense Carrot Chews](https://www.trendhunter.com/trends/carrot-chews.md)