# pH-Balancing Baby Care Collections endota's Organics Nurture Soothes Sensitive Newborn Skin By Laura McQuarrie | Published 2020-06-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/baby-care-collection References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/endotas_latest_Organics_Nurture_range_for_mother_and_baby/165981) & [endotaspa.au](https://endotaspa.com.au/gentle-baby-lotion.html) The new endota Organics Nurture baby care collection is full of supportive solutions for [sensitive newborn skin](https://www.trendhunter.com/trends/aveeno-baby-1) that also help to preserve a delicate pH balance. As endota CEO and founder Mel Gleeson says, "It’s not just a baby range that we have created, it’s [mother and baby](https://www.trendhunter.com/trends/mother-baby). Because the two together have to be strong together, bond together, spend time together and feel the connection." The collection includes items like the non-irritating Gentle Baby Lotion with certified organic oat and calendula to naturally restore moisture, while lavender and chamomile create a relaxing scent experience. The Australian-made baby care collection is just as mindful about what it excludes, as it promises "no nasties" in either its formulas or packaging. Image Credit: endota ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Ph-balancing Baby Care:** Disruptive innovation opportunity: Developing similar organic and pH-balancing baby care products with relaxing scents in eco-friendly packaging. - **Organic Baby Products:** Disruptive innovation opportunity: Creating certified organic baby products that cater not just to sensitive skin but to other concerns such as allergies and eczema. - **Mother-and-baby Care:** Disruptive innovation opportunity: Creating holistic mother-and-baby care solutions that recognize the bond between mother and child and offer support beyond just skincare. ### Industries Being Reshaped - **Baby Care Products:** Disruptive innovation opportunity: Developing all-natural, organic and eco-friendly baby care products that cater to the needs of both mother and child. - **Organic Skincare Products:** Disruptive innovation opportunity: Creating organic skincare products for adults that cater to sensitive skin and are free from harsh chemicals and synthetic fragrances. - **Eco-friendly Packaging:** Disruptive innovation opportunity: Developing sustainable packaging solutions for baby products that reduce waste and are safe for the environment. ## Related on Trend Hunter - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Japanese Baby Care Collections](https://www.trendhunter.com/trends/yoboo.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md)