# Sexual Predator Ads The Baby Can Wait Campaign Teaches Girls About Healthy Relationships By Meghan Young | Published 2012-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baby-can-wait-campaign References: [adrants](http://www.adrants.com/2012/06/rats-snakes-have-sex-with-young-girls.php) & [servemarketing.org](http://www.servemarketing.org/) The [Baby Can Wait](https://www.trendhunter.com/trends/onerealpressure) campaign portrays sexual predators as the disgusting rodents and reptiles they really are. By doing so, it sends a strong message to young girls about being potentially approached in an inappropriate way by older men. It also shows parents and guardians that if this topic is never broached, girls will not know that certain behaviors and propositions are, in fact, inappropriate. Conceived and executed by Serve Marketing for the [United Way of Greater Milwaukee](https://www.trendhunter.com/trends/online-rights), the Baby Can Wait campaign is part of its [teen pregnancy prevention](https://www.trendhunter.com/trends/good-start) initiative. But instead on focusing on young love and peer pressure, this campaign brings to light a darker issue. It reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Sexual Predator Awareness:** Using shocking and unconventional visuals to raise awareness about the presence of sexual predators and the importance of healthy relationships for young girls. - **Dark Issue Education:** Addressing sensitive and uncomfortable topics like statutory rape to educate young girls about inappropriate behaviors and encourage healthy relationships. - **Creative Campaign Messaging:** Utilizing shocking and provocative messaging to capture attention and deliver important messages about sexual predators and healthy relationships. ### Sectors Adopting This - **Non-profit Organizations:** Non-profit organizations can adopt similar campaigns to raise awareness about issues related to sexual predators and promote healthy relationships among young people. - **Education and Advocacy:** Educational institutions and advocacy groups can utilize innovative campaigns to educate young girls about the risks associated with sexual predators and empower them to build healthy relationships. - **Print and Digital Media:** Print and digital media platforms can support these campaigns by providing a platform for sharing important messages and reaching a wider audience to create awareness about sexual predator issues. ## Related on Trend Hunter - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md)