# Safety-Conscious Building Blocks The Ouchless Baby Blocks are Designed to Prevent Infant Injuries By Katherine Pendrill | Published 2015-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/baby-blocks References: [kickstarter](https://www.kickstarter.com/projects/adivadifference/the-ouchless-baby-blocks?ref=category_recommended) & [adivadifference](https://adivadifference.com) Lightweight, soft and non-toxic, these novel baby blocks are a safer alternative to traditional infant toys. Alexandra Wolff came up with the design for the 'Ouchless Baby Blocks' after stepping on her children's razor-sharp toys one too many times. She realized that toys made from a much softer and more durable material would be a far safer option for infants. Unlike other baby blocks available on the market, Wolff manufactures her blocks from 100 percent [food grade silicone](https://www.trendhunter.com/trends/ecopeacos-bath-bundle). Silicone is an ideal choice for infant toys because it is free from PVC, BPA, phthalates, nitrosamines, lead, cadmium and other harmful toxins. The material is also lightweight and buoyant, which makes the [tactile blocks](https://www.trendhunter.com/trends/tokidos-playcubes) easier for infants to hold. The Ouchless Baby Blocks are sold in sets of 6 vibrant colors, perfect for entertaining any child. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Safe Infant Toys:** Manufacturing infant toys with non-toxic and durable materials would be a disruptive innovation opportunity. - **Soft Building Blocks:** Designing lightweight and soft building blocks would be a disruptive innovation opportunity for the child development toy industry. - **Non-harmful Materials:** Using non-harmful materials, such as food grade silicone, could be a disruptive innovation opportunity for many other industries beyond the toy industry. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers could capitalize on the trend towards safer infant toys by innovating their manufacturing process. - **Child Development:** The child development industry could benefit from developing a new line of soft and tactile building blocks. - **Manufacturing:** Other industries, such as medical equipment or food packaging manufacturers, could benefit from adopting the use of non-harmful materials like food grade silicone. ## Related on Trend Hunter - [Colorful Bath Ball Toys](https://www.trendhunter.com/trends/b-is-for-ball.md) - [Gamer-Themed Baby Teethers](https://www.trendhunter.com/trends/babyglitch.md) - [Magnetic Building Blocks](https://www.trendhunter.com/trends/magnecraft.md) - [Buildable Gummy Blocks](https://www.trendhunter.com/trends/amos-4d-gummy-blocks.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Toy Block-Inspired Furniture](https://www.trendhunter.com/trends/bloc-collection.md) - [Stone-Like Supportive Toys](https://www.trendhunter.com/trends/stapelstein.md) - [Combination Building Block Toys](https://www.trendhunter.com/trends/omnicompatible-wooden-bricks.md) - [Multifunctional Education Stacking Toys](https://www.trendhunter.com/trends/baby-button-stacking-toys.md)