# Cheeky Show-Referencing Baby Ads IKEA Pokes Fun at Game of Thrones with an Ad for a Potty By Kalin Ned | Published 2019-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baby-ad References: [designtaxi](https://designtaxi.com/news/404803/IKEA-Presents-Throne-That-Has-Survived-Worse-Than-GoT-s-Iron-Throne/) & [facebook](https://www.facebook.com/IKEASingapore/photos/a.185457688197644/2222324844510908/?type=3&theater) A [tongue-in-cheek baby ad](https://www.trendhunter.com/trends/good-start) for the 'LOCKIG' is launched by [IKEA Singapore](https://www.trendhunter.com/trends/invsbal) and the playful marketing initative definitely wins points with its reference to a very distinct and relevant pop cultural moment. The furniture megastore taps the popularity of Game of Thrones and flips the show on its head by flat-out saying that "this throne [referencing the potty] has survived worse." The baby ad follows the traditional IKEA recipe — a white background, a centered picture of the product, the name and the product's pricing details next to it, the company's logo below and a one-liner that captures consumer attention at the top. This has proven to be a quite successful technique for the brand as it capitalizes on minimalism, with a humorously entertaining twist. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pop Culture-inspired Ads:** Brands can reference current pop culture moments to create humorous marketing campaigns and appeal to younger audiences. - **Minimalistic Advertising:** Using a simple white background and minimal text with a humorous twist can effectively capture consumer attention and promote products in an entertaining way. - **Child-focused Marketing:** Creating playful and lighthearted ads, such as those featuring babies, can appeal to parents and provide a memorable experience for consumers. ### Industries Being Reshaped - **Retail:** Retailers can use minimalistic and playful advertising techniques to promote their products and attract younger consumers. - **Consumer Goods:** Manufacturers of children's products can utilize child-focused marketing campaigns to establish brand awareness and increase sales. - **Entertainment:** Pop culture references in advertisements can appeal to fans and followers of various TV shows and movies, increasing engagement and brand awareness. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md)