# Bubbling Balloon Lamps The Babol Lighting Series by deMajo Floats Whimsically By Meghan Young | Published 2010-03-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/babol-lighting-series References: [trendir](http://www.trendir.com/archives/004239.html) & [demajoilluminazione](http://www.demajoilluminazione.com/prodotti/famiglia.asp?famiglia=Babol&categoria=C) As soon as I see a bunch of balloons, I instantly smile--a reaction that I just couldn't contain when I came across the Babol lighting series. Reminiscent of celebratory occasions such as birthdays, weddings, carnivals and more, how could I not feel a little joy at the sight of these whimsical, [bubbly fixtures](https://www.trendhunter.com/trends/bubble-stool)? Designed by deMajo, the Babol lighting series are made from [glossy white glass](https://www.trendhunter.com/trends/tuloa) that emits a striking [soft glow](https://www.trendhunter.com/trends/big-glow-light) when turned on. Available in various sizes and shapes, it's definitely a great option if you're looking for new lights. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Whimsical Lighting:** Incorporating a sense of playfulness and lightheartedness into lighting design presents an opportunity for brands to cater towards consumers looking to add fun to their homes or businesses. - **Balloons as Inspiration:** Designs inspired by balloons from celebrations provides an opportunity for companies to tap into nostalgia and positive emotions associated with happy memories. - **Soft-glow Lighting:** The use of glossy white glass that emits a soft glow presents an opportunity for companies to explore the use of natural light and create calming environments in various industries. ### Industries Being Reshaped - **Home Decor:** Incorporating playful and whimsical lighting designs into home decor provides an opportunity for companies to target a younger, more design-oriented audience. - **Event Planning:** Lighting fixtures inspired by celebrations like weddings and carnivals present an opportunity for event planners to create immersive and memorable experiences for their clients. - **Hospitality:** The use of soft-glowing lighting in hotels and restaurants can create a calming and relaxing atmosphere, encouraging customers to stay longer and potentially spend more. ## Related on Trend Hunter - [Bubble-Inspired Pendant Lights](https://www.trendhunter.com/trends/bubbles-lighting-design.md) - [Bulbous Whimsical Lighting Series](https://www.trendhunter.com/trends/neotenic.md) - [Dreamlike Bubble-Shaped Illuminators](https://www.trendhunter.com/trends/airshape-lamp.md) - [Whimsical Glass Bubbled Lamps](https://www.trendhunter.com/trends/peeka.md) - [Air Balloon-Inspired Lamp Concepts](https://www.trendhunter.com/trends/air-balloon-lamp.md) - [Inflatable Mood Lamps](https://www.trendhunter.com/trends/blow-lamp.md) - [Inflatable Colorful Lamps](https://www.trendhunter.com/trends/squeeze-inflatable-lamp.md) - [Petal-Inspired Glass Lighting](https://www.trendhunter.com/trends/bloom-wall-light.md) - [Candy-Colored Glass Lighting](https://www.trendhunter.com/trends/wave-ii.md)