# Paper-Packaged Haircare Products Babo Botanicals Has Launched Haircare Products in Cartons By Michael Hemsworth | Published 2024-03-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/babo-botanicals References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-03-06/babo-botanicals-launches-haircare-in-sustainable-paper-cartons/) & [babobotanicals](https://www.babobotanicals.com)  Babo Botanicals has launched [haircare products](https://www.trendhunter.com/trends/plantbased-haircare-formulation) in eco-friendly packaging as part of its commitment to reducing its use of plastic alternatives. The brand chose [paper cartons](https://www.trendhunter.com/trends/elopak-paperboard) that are reported to contain 80% les plastic than alternatives yet maintain a water-resistant profile and are also verified by [How2Recycle](https://www.trendhunter.com/trends/paper-based-canister). The cartons are thus suitable for being recycled wherever milk cartons are accepted to expedite a consumer's ability to responsibly dispose of them after use. The products come in three collection including Nourishing Mango & Hibiscus, Purifying Lemon Tea Tree & Grapefruit and Defining Baobab & Rosehip. The Babo Botanicals packaging update is part of a continued shift away from plastic materials towards alternatives like paper that are inherently easier when disposed of in the waste stream. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 78% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging Solutions:** The rise of eco-friendly packaging solutions presents opportunities for brands to enhance their sustainability practices while meeting consumer demand for environmentally conscious products. - **Shift From Plastic to Paper Packaging:** The industry trend towards transitioning from plastic to paper packaging opens doors for innovative design solutions that prioritize sustainability without compromising product quality. - **Recyclable Haircare Packaging:** The development of recyclable haircare packaging introduces opportunities for companies to align with consumer preferences for eco-friendly options and promote responsible disposal practices. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can leverage the adoption of paper-packaged haircare products to differentiate brands, attract environmentally conscious consumers, and drive sustainable innovation. - **Packaging and Printing:** The packaging and printing industry stands to benefit from the growing demand for eco-friendly solutions, offering avenues for developing advanced paper-based packaging technologies that cater to changing market preferences. - **Retail and Consumer Goods:** The retail and consumer goods sector can explore opportunities to introduce paper-packaged haircare products as a way to enhance product sustainability, reduce plastic waste, and appeal to a more eco-conscious customer base. ## Related on Trend Hunter - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Paper-Made Detergent Packaging](https://www.trendhunter.com/trends/tesco-laundry-pods.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md)