# Easy-to-Digest Sourdough Breads Babette’s Bread is Made in South Africa Without Commercial Yeast By Grace Mahas | Published 2019-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/babettes-bread References: [bizcommunity](https://www.bizcommunity.com/Article/196/162/187534.html) & [babettesbread.co.za](https://www.babettesbread.co.za/about) Babette’s Bread is located in Johannesburg and boasts easy-to-digest bread made using traditional artisan baking techniques and high-quality natural ingredients. The brand was launched by Babette who apprenticed with French Master [Baker](https://www.trendhunter.com/trends/modern-baker-superloaf) Gerard Rubaud. She learned how to cultivate and maintain traditional Levain and brought her sourdough culture back to South Africa to bake [fresh sourdough loaves](https://www.trendhunter.com/trends/unsliced-boule) weekly. Babette's Bread is made from carefully selected and locally sourced stoneground flour, water, sea salt, and yeast and boasts no commercial yeast. In addition, the [slow fermentation process](https://www.trendhunter.com/trends/sourdough-crackers) assists the gluten in the bread to break down, ensuring the bread is easier to digest. This artisanal approach to bread making results into a unique and flavorful bread. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Bread Making:** The trend of artisan bread making is disrupting the commercial yeast-based bread industry by offering unique and flavorful bread made with natural ingredients and traditional techniques. - **Alternative Baking Techniques:** The trend of using alternative baking techniques, such as slow fermentation, is disrupting the traditional bread industry by providing easier-to-digest options for consumers. - **Locally Sourced Ingredients:** The trend of using locally sourced ingredients in bread-making is disrupting the traditional supply chain in the bread industry by offering high-quality and sustainable products. ### Sectors Adopting This - **Artisan Baked Goods Industry:** The artisan baked goods industry has the potential to capitalize on the trend of artisan bread making by offering a wide variety of unique and flavorful bread options. - **Health and Wellness Industry:** The health and wellness industry can benefit from the trend of alternative baking techniques, as it provides easier-to-digest bread options that cater to consumers with specific dietary needs. - **Local Food and Agriculture Industry:** The local food and agriculture industry can seize the opportunity to supply locally sourced ingredients to the bread-making industry, catering to the growing demand for high-quality and sustainable products. ## Related on Trend Hunter - [Probiotic Sourdough Debuts](https://www.trendhunter.com/trends/angel-yeasts-ferarov.md) - [Sourdough Bread Bundles](https://www.trendhunter.com/trends/alkeme-foods.md) - [Sourdough Bread Solutions](https://www.trendhunter.com/trends/kefirko-sourdough-fermenter.md) - [Artisanal Sourdough Bread Kits](https://www.trendhunter.com/trends/artisan-sourdough-bread-kit.md) - [Artisan-Inspired Gluten-Free Breads](https://www.trendhunter.com/trends/dr-schr-breads.md) - [Artisanal Fermented Crackers](https://www.trendhunter.com/trends/carbs-sourdough-bakery.md) - [Additive-Free Artisan Sandwich Breads](https://www.trendhunter.com/trends/izzio-organic-artisan-sandwich-breads.md) - [Organic Sourdough-Based Appetizers](https://www.trendhunter.com/trends/garlic-sourdough-bread.md) - [Artisan-Style Bread Loaves](https://www.trendhunter.com/trends/sliced-sourdough-sandwich-loaves.md)