# Bikini Model Milk Advertisements The 'Babes n Donuts' Commercial by Scion Sold Billions of Cars By Harris Jay Rosenberg Alterman | Published 2012-04-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/babes-n-donuts References: [buzzfeed](http://www.buzzfeed.com/copyranter/the-sleaziest-car-ad-ive-ever-seen) & [scion](http://www.scion.com/) When it comes to advertising, nothing gets the attention of young males like 'Babes n Donuts.' The advertisement begins with four attractive young females posing with a massive pile of donuts and milk. They then strap themselves into the car and begin doing donuts in a parking lot. At the same time they attempt to eat donuts and drink milk all while screaming their lungs out. The end result is a messy car filled with bits of donut and models soaked in milk (which was rather suggestive). This commercial was produced by Scion along with a series of other donut-themed commercials including cops and bikers. The old-fashioned saying "sex sells" is spot-on as the babe commercial has loads more views than the other commercials in the series. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Exploring interactive advertising techniques that engage consumers and create memorable experiences. - **Controversial Marketing:** Embracing controversial marketing strategies to grab attention and spark conversations in crowded markets. - **Authentic Branding:** Shifting towards authentic branding that connects with consumers on a deeper emotional level. ### Where This Applies - **Automotive:** Opportunity for automotive industry to leverage provocative marketing campaigns to break through the clutter of traditional advertising and connect with younger target audiences. - **Food and Beverage:** Incorporating bold and unconventional advertisement tactics in the food and beverage industry to capture consumer attention and generate buzz. - **Fashion and Beauty:** Exploring innovative and boundary-pushing advertising methods within the fashion and beauty industry to stand out in a competitive market and resonate with target customers. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md)