# Branded Ride-Hailing Giveaways BABE Wine is Letting a Lucky Fan Avoid Taking Public Transportation By Grace Mahas | Published 2020-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/babe-wine-2020 References: [drinkbabe.net](https://drinkbabe.net/?sg) & [drinkbabe.net](https://drinkbabe.net/?sg) In honor of National Drink Wine Day, BABE Wine is giving a lucky fan the chance to avoid taking public transportation for an entire year with free Lyft rides. The alcohol company was launched the internet sensation 'The Fat Jewish' -- otherwise known as Josh Ostrovsky -- and appeals to both Millennial and Genz consumers. To enter the sweepstakes, fans simply have to post a photo or story on Instagram tagging @Drinkbabe and using the hashtag #BABEridesweepstakes showing how they "BABE," which according to brand, "could be anything from you holding a can of BABE to you and your 'BABEs' hanging out at a wine night." The giveaway officially opens today and will close on March 18th, 2020. Image Credit: BABE Wine ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 28% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Branded Ride-hailing Giveaways:** Opportunity for alcohol companies to partner with ride-hailing services to offer unique experiences to customers. ### Who This Affects Most - **Alcohol:** Alcohol companies can leverage social media giveaways to engage with Millennial and Gen Z consumers. - **Ride-hailing Services:** Ride-hailing services can collaborate with brands to offer exclusive promotions and giveaways to their customers. - **Social Media Marketing:** Opportunity for brands to leverage user-generated content on social media platforms to increase brand awareness and engagement. ## Related on Trend Hunter - [Wine Brand Romantic Kits](https://www.trendhunter.com/trends/valentines-day-kits.md) - [Mother's Day Wine Promotions](https://www.trendhunter.com/trends/call-mom-win-bubbles.md) - [Celebrational Wine Giveaways](https://www.trendhunter.com/trends/the-federalist-wines.md) - [Wine-Inspired Weekend Sweepstakes](https://www.trendhunter.com/trends/wineinspired-weekend.md) - [Small-Batch Handcrafted Wine Sweepstakes](https://www.trendhunter.com/trends/wine-country-quest.md) - [Beer-Branded Complimentary Public Transportations](https://www.trendhunter.com/trends/complimentary-public-transportation.md) - [Limited-Edition Gold Tumbler Campaigns](https://www.trendhunter.com/trends/gold-tumbler.md) - [Immersive Global Wine Experiences](https://www.trendhunter.com/trends/global-wine-experience.md) - [Celebratory Wine Rebates](https://www.trendhunter.com/trends/stella-rosa-wines.md)